Making More $$$ with RAB Resources for Clear Channel Sports!
Introducing… George Hyde Executive Vice President, RAB Training 38 years in Radio sales and management 13 years at RAB
RAB’s Mission Make it easy! Make you look good! Make you money!
National Marketing Effort Based in New York and Detroit Focused on client contact Target new categories/brands
RAB Services Delivery Member Service Hotline (800) AM to 7 PM Eastern time, M-F Online at 24/7/365 access
About Your Clients RAB Category Files RAB Instant Backgrounds “Articles on Demand” at
About the Media Radio Marketing Guide and Factbook One-stop source for most important Radio facts Competitive Media Guide Strengths and weaknesses Synergistic ideas Market-specific Newspaper Data
Newspaper Analysis: Dallas
Dallas Morning News
Ft. Worth Star-Telegram
Houston Chronicle
San Antonio Express-News
Miami Herald
South Florida Sun-Sentinel
Tampa Tribune
St. Pete Times
Orlando Sentinel
Florida Times- Union
Pensacola News- Journal
Gainesville Sun
Palm Beach Post
Des Moines Register
Ames Tribune
Cedar Rapids Gazette
Quad City Times
Philadelphia Inquirer
Philadelphia Daily News
Pittsburgh Post-Gazette
Harrisburg Patriot
Centre Daily Times
Nashville Tennesseean
Tennessean Since % +7.2% -1.8% Sources: Audit Bureau of Circulations, SRDS
About Your Listeners as Consumers Simmons Market Research Bureau Format Indices
Simmons Index Charts
About Your Listeners as Consumers Simmons Market Research Bureau Format Indices Consumer Correlation “Matching” Charts
Simmons Charts
About Your Listeners as Consumers Simmons Market Research Bureau Format Indices Consumer Correlation “Matching” Charts Private Eye Target Reports By format By sport (for PBP) Comparisons to TV PBP
College Football Listener Indices Source: Simmons 2002
College Football Listener Indices Source: Simmons 2002
College Basketball Listener Indices Source: Simmons 2002
College Basketball Listener Indices Source: Simmons 2002
College Football: Exceptional Listeners and Viewers! Source: Simmons 2002
Non-Traditional Sports Revenue Finding the Synergy
Team/Cause Relationships
New Business Opportunities
Other Thought-Starters “Turn Up the Heat” (Lennox Furnaces and Edmonton Oilers) Ticket giveaway Registration with free home heating estimate from participating dealer 50/50 co-op support from Lennox
Other Thought-Starters “Lenoir City High School Stadium Cushion” 29 ads in two sizes Ad revenue to station Booster club sells cushions at games to generate revenue
Other Thought-Starters “Meet the Broncos” In-store registration for meeting opportunity at charity basketball game Improved product placement at local food stores Sponsors: cookies, frozen pizza, packaged pastries, soft drink
Other Thought-Starters “Check Your Balls & Strikes” (ESPN 1250-AM, Pittsburgh) Sponsors enter bowling teams Signage, sampling, on-air National Testicular Care Awareness Week
Other RAB Resources Promotional Calendar Promotion Ideas Copy Ideas MP3 Commercial Files Format Files
RAB Services Delivery Member Service Hotline (800) AM to 7 PM Eastern time, M-F Online at 24/7/365 access
Making More $$$ with RAB Resources for Clear Channel Sports!