– Area presented with Camera Shots – The Viewpoint (Point of View) – Camera Angle 3 Important Considerations in Shooting TV Commercials

Camera Shots are the basic visual element in a film. It is a continuous view made by one camera without interruption. Each scene may consist of one or more shots taken from different angles and distances.

– Extreme Long Shot – AKA Establishing Shot Their purpose is to establish a frame of reference for the audience Panoramic shot that shows a great area seen from a distance Establishes geographical setting or scenic beauty Camera Shots

– Long Shot Used to establish all elements in the scene, so that viewers will know who is involved, their location, etc. Less panoramic and a little more specific than the Establishing Shot. Setting could be established but the viewer will be better able to pick out and relate to specific individuals within the shot Camera Shots

– Medium Shot Most common type of Medium Shot is a two-shot where 2 characters talk People are filmed about waist high. Camera is close enough to capture gestures, expressions and movements Medium Shots are good reestablishing what is happening overall after series of close-ups. They help reorient viewer to the larger scene, action or setting Camera shots

- Close Up Basic use is draw attention to a significant detail such as unique product feature or the emotional reactions of an actor. Usually shows head and shoulders, but could be a little farther or closer. You can : – Cut-in to a Close-up of a preceding larger shot to heighten dramatic dialogue, isolate significant detail, magnify small-scale action, etc. – Cut-away from a Close-up to show the next image is related but not part of the previous scene. It depicts action simultaneously happening elsewhere. Camera shots

– Extreme Close Up Focus attention on detail of a detail. Tiny objects or areas, small portions can be magnified. Camera shots

Objective-Impersonal Viewpoint of a sideline observer. Characters do not look at the camera. Subjective-Personal Involved viewpoint (audience or one of the characters). Characters look directly at camera. The Viewpoint

– Eye Level: sense of equality, attainable – Looking down (high angle): gives viewer a sense of superiority on the subject. Makes subject appear inferior. – Looking up (low angle): gives a sense of height or superiority to the subject. Camera Angles

– Side to Side Pan (camera pivots from fixed point to turn and follow the action) Truck (lateral movement of camera when it is mounted and fixed to move parallel to the action without pivoting) – Forward or Backward Dolly (in or out)- platform on which the motion picture camera is mounted and can thereby by pushed toward or away from the subject. Zoom (in or out move accomplished by turning a special camera lens (called zoom lens). Can be done at various speeds for various effects. Camera Angles Visualizing & Describing Movement

Fade in: Black screen gradually brightens into an image. Used to begin a story or sequence. Fade out : Image gradually darkens to black. Used to end story or sequence. Jump Cut: Scenes instantly change without transition. Dissolves : Breaks down in segments and disappears. Wipe: Second scene appears to push the first scene off the screen.. Transitions