Presented by: Leila Moharram MARKETINGPROPOSAL Presented To: Greg Dant Presented To: Greg Danét.

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Presentation transcript:

Presented by: Leila Moharram MARKETINGPROPOSAL Presented To: Greg Dant Presented To: Greg Danét

Objective & Strategy Objective:  Increase number of qualified participants.  Create name and service awareness for CONSANO.  Brand CONSANO’s practice. Strategy:  Use a carefully executed message directed to the desired target  Create ads that are clear; factual and inviting to qualifying participants to call for more information.  Branding should be incorporate all aspects of CONSANO marketing.  Utilizing additional ways to reach potential patients through digital and other means.  Target San Antonio listeners in the desired demographic.  Utilize Alpha Media’s unique opportunities, integrating audio, digital and social extensions to cement relationship and build trust with future prospective patients.

Why KTSA? KTSA broadcasts on an Am signal 550am as well as a FM signal 107.1fm as well as streaming live on KTSA.com. This allows your message to reach more listeners. KTSA targets a variety of listener demographics, opening up your message to a diverse audience. KTSA listeners are loyal to the on air personalities and believe them to be part of their family. KTSA is live and local which allows it to better connect with San Antonio and surrounding areas.

Some Information about KTSA listeners

Total Population Counts KTSA-AM 2 mV/m: 3,304,148 Nighttime (9.29 mV/m): 1,944,216 KTSA-FM 70 dBu: 449, dBu: 935, dBu: 1,465,916 KTSA-AM and KTSA-FM Combined 2 mV/m and 54 dBu: 3,304,148 Nighttime and 54 dBu: 1,945,592 KTSA-AM KTSA-FM

DAY PARTMTUWTHFSASURateTotal Prime Rotators :60 second recorded 6a-7p1x $90$270 Prime Rotator 6a-7p :15 second recorded 6a-7p3x $35$315 Afternoon Drive Live Endorsement with Sean Rima 4p-7p 1x $125 +$20 $375 +$60 Added value -Prime Rotators :60 Recorded 6:00a -8p 3x$25$75 Added value -Broad Rotators :60 Recorded 12a -12a 3x$5$15 Total ads per week: 21x announcements (12x 60’s; 9x 15’s) Weekly investment :$1050+ $60 talent fees To start week of:______/_____/ 2015 Option A: Live and Recorded Option A Live and Recorded Accepted By:_____________________

DAY PARTMTUWTHFSASURateTotal Prime Rotators :60 second recorded 6a-7p2x $90$540 Prime Rotator 6a-7p :15 second recorded 6a-7p3x $35$315 Added value -Prime Rotators :60 Recorded 6:00a -8p 3x$25$75 Added value -Broad Rotators :60 Recorded 12a -12a 3x$5$15 Total ads per week: 21x announcements (12x 60’s; 9x 15’s) Weekly investment :$945 To start week of:______/_____/ 2015 Option B: All Recorded Option A Live and Recorded Accepted By:_____________________