Ford Motor Company May 1902 Indus Khaitan Sep 02, 2009 This presentation may contain factual errors and is an indicative template for presenting a business plan

Morpheus Venture Partners2 Target Market/Problem Steam powered and animal powered vehicles are main transport methods Horses require frequent stop –Cannot do long distances Steam vehicles have high maintenance –prone to breakdowns

Morpheus Venture Partners3 Solution A gas-based motor vehicle which does not require frequent stops –Has power of 10 horses in 1/10 th of the space Smooth, non-stop ride –leather seats and armchairs New models every year with new features –Model A, Model B, Model C/K

Morpheus Venture Partners4 Value Proposition Movement of people, goods at will –No waiting for horses to be ready or steam to be charged Long distance travel after refueling of gas Ride of luxury Mass production of cars at lower cost

Morpheus Venture Partners5 Secret Sauce Patented multi-stroke engine with power of 10 horses 2 forward and 1 rear transmission Moving assembly line –for large scale production

Morpheus Venture Partners6 Marketing & Sales Dealer network across the country Unification of sales using low margin, high volume Single national car brand Participate at New York Auto show every year Sponsor Indianapolis 500

Morpheus Venture Partners7 Business Model Revenue –Car Sales –Parts –Maintenance contracts Cost of sales –Dealer commission –Marketing Cost of goods –components, labor, capital & overheads

Morpheus Venture Partners8 Competition CompanyStartedProduction (per year) Models Olds Motor Works Curved dash Cadillac Automobile Company Cadillac DMG Automobile (Germany), Daimler USA Mercedes 35 hp

Morpheus Venture Partners9 Team Henry Ford (CEO) –Founded Detroit Automobile company in 1899.Engineer at Edison Co. Built and prototyped gas-powered motor vehicles. James Couzens (CFO) –Banker with 10+ experience in lending, financing and raising money. Has dealt with large railroads. Charles Sorenson (Production Incharge) –Has managed railroad inventory. Supervisory experience in railyard for 10 years. To Be Hired –Marketing & Sales head –Country Manager (Canada)

Morpheus Venture Partners10 Financial Projections This sheet has bogus numbers and are indicative only

Morpheus Venture Partners11 Status & Timeline Q2-’02Q4-’01Q1-’02 ’04’03’05 Prototype Motor engine ’06 Bank Loan Q3-’02Q4-’02 Employee count Build Workshop Launch Model A 3 cars/day Prototype Model A Test run Start workshop Road testHire country manager Expand to Canada Launch Model B 4 cars/day Launch Model C&K 4 cars/day Moving Assembly 7 cars/day Model F

Morpheus Venture Partners12 Q&A Indus at – –