The Health of Your Employees is the Heart of Our Business

Who Are We?

Executive Summary Highlights: Wellness is defined as "a composite of physical, emotional, spiritual, intellectual, occupational, and social health; health promotion is the means to achieve wellness."

Employee Wellness Programs Promote Through Education Motivation Techniques Improve work productivity Improve Employee Health Risk Profiles Reduce Health Care Costs Reduce Absenteeism Achieve Return on Investment (ROI)

Core Beliefs "Our organization’s core belief is that long-term, sustained behavior change is achievable for everyone"

Mission Statement: Our mission is to support and engage our clients’ employees through innovative and evidence-based programs and services to achieve and maintain health and wellbeing

Company Values Our vision is to empower healthcare systems to create a culture of health and wellness for their employees that will improve productivity and job satisfaction.

Business Goals Increase job satisfaction of clients' employees Facilitate the reduction of preventable medical costs for our clients

Goal: Increase job satisfaction of clients’ employees Develop a marketing campaign that educates employees of the employer’s investment in their health and wellbeing Create a supportive environment to help employees achieve their health and wellness goals through customized programs and communication technology (e.g. intranet based social media)

Goal: Facilitate the reduction of preventable medical costs for our clients Identify employee risk factors through the use of proprietary health risk assessments Create, in conjunction with an in-house staff wellness team, health and wellness programs that will sustain employee engagement, resulting in measurable, decreased risk levels

Products & Services Employee weight loss program Eat and learn Onsite fitness classes Monthly Wellness Initiatives Healthy Cooking Demo

Wellness Profile: Name: Jane Doe Department: Nursing Height: 5’7 Weight: 157 BMI: 24.5 My Weight Trend: 3mo: 160 6mo: 165 Miles ran/walked this month: 6 miles Activities attended this month: Yoga, Stretching, Cooking demonstration, Portion control, Low Salt dieting Wellness Points: 36 My Photos/Videos: My Blog: Users can enter any of their recipes, meal plans, or thoughts about the wellness program here. It is an excellent way to connect with the rest of the staff! Select your preferred site to share your profile -->

Brief History of the Company WellnessRx was created in 2011 by five RDs who had a strong desire to provide quality, comprehensive wellness services to healthcare professionals. We use our combined knowledge of the healthcare infrastructure to develop services and products that meet the needs of this diverse workforce. Our core belief is that optimal health is within everybody’s reach. We believe that the health of employees is the heart of our business and strive to develop customized services that meet our their needs.

Business Overview & History of Health & Wellness Industry The business geographically will encompass the New York Metro Area. The history of health and wellness show a demand for increased services and programs. In 2008, 65% of prescription plan programs (PPPs) enrolled in H&W programs. In 2011, 76% PPP's enrolled in H&W.

Marketing

Marketing & Sales Our sales pitch will stress the positives of a wellness program o happier workforce o increase in productivity Advertising will consist of various methods o Online campaign o Ads on business channels o Magazines and newspaper o Social media

Catering To Diverse Secondary Market Segments Since hospital staff consist of a diverse market, these segments will be directly targeted. o Flier on Healthy Aging o Social Networking 5 minute video on meditation

Customer Characteristics Age, gender, education and familial structure all vary within the hospital staff populations. Programs offered cater to the diverse groups. Yet, looking at the broader goal of achieving health benefits that benefit all demographics is of paramount importance.

Current Behavior and Trends that Will Drive Future Behavior Increased interest in complementary and alternative medicine Behavior change within one employee may result in behavior change of other employees- "The Positive Ripple Effect"

Primary Competitors and Nature of Competition Innovation and finding a niche Tailor a unique menu of services and products to clientele Wellness Rx differentiates itself from competitors o Through evidence-based practice

National Competitors The South Florida Cardiology Associates EliteHealth Corporate Wellness Partners in Care Pure Wellness

Key Competitive Strengths & Weaknesses Some had specific target niches Try to reach too wide an audiences Well developed website Diversity of options

Key Industry Threats Fiscally viable Oversaturation Governmental regulation

Packages Offered Gold Package Silver Package Bronze Package

Sample Budget Total revenue - $239,200 o Covers all services including Employee Weight Loss, Eat & Learn, Onsite Fitness, Monthly Wellness Total operating costs - $100,060. o Covers salary, and administrative expenses Net revenue - $139, 140

Organization & Management Limited liability company (LLC) All dietitians must be registered and/or licensed Fitness trainers must by certified by NASM (National Academy of Sports Medicine)

The Health of Your Employees is the Heart of Our Business