November 14, 2006 Annual Meeting of the General Assembly IST Session on Multilingualism The Industry Perspective Michael Anobile Co-founder and Managing Director The Localization Industry Standards Association Switzerland

Localization Industry Standards Association Swiss-based, non-profit founded in 1990 – Turkey, Russia, USA, Switzerland Today, LISA leads the international business community to – enable Global Business via best practices, open standards and industrial training – set International Standards for language technology global implementation – facilitate networking and benchmarking with peers; corporate multinationals, SMEs in all vertical business sectors

Who is LISA? –The leading clients in the IT and other vertical business sectors worldwide –The leading translation and localization service companies worldwide –Most experienced and respected implementers of language technologies and open-standards Over 400 innovators & early adopters; company and professional members since 1990

LISA Members … With more than 400 organizations since /

LISA Collaboration CSBTS/CNIS, the MII KAIST and JETRO ISO TC/37 & 46 World Bank United Nations TermNet / InfoTerm US Aid (DOC) ATA, AILIA, ASP … RusSoft Russia €TTEC European Union Open_i18N OASIS UNICODE Industry Canada

Important Applications/Markets in the Next Years? Major Applications –Any vertical industry that produces consumer or business products –Growth seems likely in medical, consumer electronics, media and entertainment, and any regulated industries where localization is needed to even enter the market –Software will still drive localization

Important Applications/Markets in the Next Years? Markets: –Clearly China is the major new market –India will grow, but is further down the road and is a much tougher market –Japan still is attractive –Europe will remain the prime first market for U.S. companies and North American/European integration will increase

Barriers to Development Lack of/weak implementation of standards Lack of reliable market information on business issues for markets Information management costs Need for new management paradigms as number of languages increases Can technology scale to meet demand? Human factors

European Industry in Leadership Position? Absolutely: European localization expertise leads localization Europe has a culture that promotes localization in a way that the U.S. does not European position depends on other industries

Will the Present Business Models Be Maintained? No. They cannot scale to meet new demands New technologies can change everything Move to quality-driven models will make a big difference (most work now is quantity-driven)

What are Industries Expecting from the Research? Information on markets (legal, business, market, etc.) Standards and best practices New technologies that will break through an support larger scales without a linear increase in work required

The Localization Industry Standards Association © 2006 The Localization Industry Standards Association