Lesson 1.6 Where Are We Now? Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.6 History of SEM  200 million Americans, or 7 of every 8 adults, consider themselves sports fans  American fans spend an average of 8 hours per week consuming sports content  More than 200 million sports fans visited sports related websites in the month of March alone (in 2012), with Yahoo! Sports leading the way with nearly 50 million visitors Where Are We Now? Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.6 History of SEM  The fantasy sports industry has an estimated total market impact of $4.48 billion dollars annually  Fantasy sports have grown to include everything from Premier League soccer to fantasy bass fishing leagues Where Are We Now? Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.6 History of SEM  An estimated 3 million American workers spent one to three hours a day during work watching the 2013 NCAA men’s basketball championship tournament, according to a study from outplacement firm Challenger, Gray & Christmas. American companies lost an estimated $134 million in “lost wages” in the first two days of the tournament alone. At $122 billion, the amount of spending the NCAA's annual basketball tournament generates is equal to Iceland's GDP.  A study conducted by the European Central Bank suggests that the soccer World Cup (played every four years) significantly slows down activity in the world’s stock exchanges Where Are We Now? Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.6 History of SEM Where Are We Now? MOVIES Copyright © 2013 by Sports Career Consulting, LLC  The top 10 biggest combined grossing movies in a single weekend at the box office ever were movies released within the last five years.  Actors and actresses are being paid more now than ever, particularly those with proven “star power” who can draw a crowd (Robert Downey Jr. earned a reported $75 million between June 2012 and June 2013)

LESSON 1.6 History of SEM Where Are We Now? MUSIC Copyright © 2013 by Sports Career Consulting, LLC  In 2013, Apple announced that over 25 billion songs had been downloaded from its iTunes store  By contrast, 2006 was the first year to see over 1 billion digital download tracks sold  As more and more consumers turn to streaming services, Spotify seems poised to reap the benefits. As of a 2013 report, the Spotify Facebook app registers an incredible 1 billion daily activity shares.

LESSON 1.6 History of SEM Where Are We Now? BOOKS Copyright © 2013 by Sports Career Consulting, LLC  The wild popularity of Author Suzanne Collin’s The Hunger Games series of books shows the crossover appeal books have with other forms of entertainment, spawning a box office smash and top selling soundtrack  In March 2012, Amazon announced that Collins had become the best-selling Kindle ebook author of all time  With just a $78 million production budget, the first Hunger Games still produced the third-largest weekend gross opening ($152.5 million) of any movie in history (at the time of its release)

LESSON 1.6 History of SEM Where Are We Now? BOOKS Copyright © 2013 by Sports Career Consulting, LLC  The film already ranks in the top 50 of the highest-grossing films worldwide  The Hunger Games soundtrack sold a whopping 175,000 copies in its first week, becoming the first theatrical soundtrack to debut atop the Billboard 200 chart since Michael Jackson’s This Is It in 2009  The soundtrack also shot up the charts on iTunes, reaching the top spot on the digital music stores’ chart in just one day

LESSON 1.6 History of SEM Where Are We Now? BOOKS Copyright © 2013 by Sports Career Consulting, LLC  In 2011, author John Locke became the first self published writer to sell over one million copies of books in Amazon’s kindle digital bookstore

LESSON 1.6 History of SEM Where Are We Now? VIDEO GAMES Copyright © 2013 by Sports Career Consulting, LLC  In 2012, the video game “Call of Duty, Black Ops II”, grossed $1 billion in just 15 days — that’s one day sooner than Modern Warfare 3, which grossed $1 billion in 16 days after its 2011 release, becoming the fastest-selling entertainment product of all time

LESSON 1.6 History of SEM Where Are We Now? VIDEO GAMES Copyright © 2013 by Sports Career Consulting, LLC  Following the success of Nintendo’s wildly popular “motion sensor” technology introduced with its Wii platform, Microsoft launched a controller-free gaming system to rave reviews. The Kinect system sold 1 million units in its first ten days in the marketplace.

LESSON 1.6 History of SEM Where Are We Now? VIDEO GAMES Copyright © 2013 by Sports Career Consulting, LLC  EA Sports announced that its popular college football video game NCAA Football 12 sold 700,000 copies during its first two weeks on store shelves, a franchise record (sales were up 17% compared with last year's NCAA Football 11)

LESSON 1.6 History of SEM Where Are We Now? VIDEO GAMES Copyright © 2013 by Sports Career Consulting, LLC  In 2012, it took just 2.5 hours for Angry Birds Star Wars to hit No. 1 in the iTunes App Store. The 2013 sequel to the game is expected to smash even more records.

LESSON 1.6 History of SEM Where Are We Now? THEATRE Copyright © 2013 by Sports Career Consulting, LLC  By the summer of 2012, Broadway smash Wicked had already grossed over $2 million in ticket sales while The Book of Mormon, which has been on Broadway for over a year, was still performing to crowds of % capacity

LESSON 1.6 History of SEM Where Are We Now? THEATRE Copyright © 2013 by Sports Career Consulting, LLC  Broadway raked in over $1.1 billion during its , 53-week season, making it the highest grossing season in Broadway's history for the second year in a row (sales were down 6% for the season)