4.41 1.74 3.37 0.204.41 2.61 2.32 0.20 0.00. Welcome Susan Jacobsen Senior Vice President The Advertising Council, Inc.

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Presentation transcript:

Welcome Susan Jacobsen Senior Vice President The Advertising Council, Inc.

The Ad Council Presents: Amplifying Your Message With Public Relations Tom Beall Managing Director, Global Social Marketing Practice Ogilvy Public Relations Worldwide Melora Heavey Project Manager American Institute of Certified Public Accountants (AICPA) Bonin Bough Executive Vice President, Interactive, Social & Emerging Media Weber Shandwick

What is PR? Helping an individual or an organization communicate effectively with its publics or audiences

Why PR? Create or enhance awareness Maximize relationships with key publics

Blending the Old & The New Delivery Integration Engagement

Good PR Makes Good Things Happen & Good PR Begins with a Good Program Strategic Comprehensive Unique

Determining Objectives Specific & Realistic Measurable

Know Your Audience(s) Identify Both Internal and External Analyze Their Media Habits

Strategies & Tactics Media Relations Social Networking Partnerships Events

Measuring Success Circulation Audience Impressions Unique Visits Calls to Toll-Free Number Downloads Subscriptions