Competency Role of the LVER as outlined in the law and in relation to partners and resources.

Clear sense of purpose Informality Participation Listening to each other Civilized disagreement Consensus decisions EFFECTIVE TEAM

Clear roles and assignments Shared leadership External relations Style diversity Constant self-assessment

Communications DefensiveSupportive  Judgmental  Domination, influence  Hidden plan, scheme, concealment  Lack of interest, concern  Display of power, rank, intellect  Closed minded, rigid view  Constructive  Problem orientation  Free of deception - no premeditation  Empathy  Equality  Solicit and accept feedback

Competency Facilitation/promotion of veterans’ programs and one-stop programs to employers.

LVER Staff Role and PR To promote/market vet programs to business, other one-stop partners, internal staff. To do this requires taking a broad based view of the PR process. How many of you are doing PR duties? What are you doing? Are you working as part of a PR team?

PR Defined Public Relations allows State Workforce Agencies/One-Stop Agencies to manage and/or shape their image by developing effective relationships with many different audiences, such as businesses, internal employees, local communities and other institutions.

The Public Relations Process is a method: For solving internal business problems For external business problems For shaping/managing a more positive and mutually beneficial business image

PR Overview Public Relations is an area absolutely necessary to the viability of community employment programs. In these times of tough competition, increased consumer expectations and informed choice, public relations is essential.

PR Overview Public Relations is not a thing or activity, but really a philosophy which drives many or most of our decisions. How we market consumers, ourselves, our organization, and the field of employment as a whole is a challenge.

Service Design Has to be based on satisfying the needs of customers to be successful. Needs to answer; –who are your customers, –what are their needs, –and how do we meet them.

PUBLIC RELATIONS is NOT A process all organizations are ready to begin without a plan A single event One person’s responsibility Product oriented Aimed at all customers equally

PUBLIC RELATIONS is Successful without a detailed written plan Independent of internal management communication Expensive when done correctly Separate from overall organizational image and credibility

PUBLIC RELATIONS IS! Dependent on organizational readiness An ongoing process A total staff participation process Customer oriented Targeted to carefully defined consumer segments Planning

PR PROCESS 4 PHASES 1- Research 2 – Goal Statements 3 - Strategy Development 4 - Evaluation

Research Defined Research is the systematic gathering, recording and analyzing of data. Research identifies needs and problems of customers.

Research Key Points Research is not a perfect science. It deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors.

Research Key Points Gathering facts and opinions in an orderly, objective way determines what customers want, not just what your agency wants to provide.