Dominate The Lead Conversion Battle Ground: Video, WebRTC & Omni-Channel James De Luca James De Luca I Digital Road to a Sale Inc. I Vice President I
James De Luca I Digital Road to a Sale Inc. I VP I
68% Chat extract contact info without answering question 72% Response template without answering question 34% Asked irrelevant questions without answering question 41% Tried to book appointment without answering question 4% Sent a video response without answering question 21% Response template 1 st ; 2 nd response answered question
James De Luca I Digital Road to a Sale Inc. I VP I
2015 Dealership experience study found: James De Luca I Digital Road to a Sale Inc. I VP I 50% of Digital Shoppers: Unhappy with Experience 1. Too slow to respond 2. Too pushy 3. Did not respond directly to the question 20% of Digital Shoppers that were unhappy with their online exerience will NEVER consider that BRAND again! Jumps to 50% for Millennials.
The Zero Moment of Truth Consumer demand for immediate gratification is challenging for many dealers. 1 in 4 take over 24 hours to ailing m James De Luca I Digital Road to a Sale Inc. I VP I Describes the revolutionary way Digital Shoppers search for information & make decisions online. ZMOT retailing means being present at the EXACT MOMENT Digital Shoppers want information! Digital leads are CONVERSATIONS, not filling out a form & waiting for someone to reply.
The Zero Moment of Truth Consumer demand for immediate gratification is challenging for many dealers. 1 in 4 take over 24 hours to ailing m James De Luca I Digital Road to a Sale Inc. I VP I
Real Time Communications
James De Luca I Digital Road to a Sale Inc. I VP I Real Time Communications File sharing uploads a file to server where the recipient downloads it. WebRTC transfers files with SECURE End-To-End Encryption Directly through the WebRTC Data Channel No servers, plugins or infrastructure required
James De Luca I Digital Road to a Sale Inc. I VP I Real Time Communications
James De Luca I Digital Road to a Sale Inc. I VP I Real Time Communications
James De Luca I Digital Road to a Sale Inc. I VP I
Real Time Communications
Omni Channel, is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, & consistent. Omni- channel anticipates that customers may start in one channel & move to another as they progress to a resolution. Making these complex ‘hand-offs’ between channels must be fluid for the customer. Omni Channel is multi-channel done right! John Bowden, Senior VP of Customer Care at Time Warner Cable James De Luca I Digital Road to a Sale Inc. I VP I
Deliver Experiences that are All About Digital Shopper! Digital Shoppers: Seamless experiences that complement one another as they switch between digital properties. Dealers: Share information with complete continuity & deliver the same experience every time, on any device.
James De Luca I Digital Road to a Sale Inc. I VP I
Early Adopters Dominate Lead Generation & Conversion Battle Ground; Crush Competition! Digital Darwinists Continue to struggle with the old process…
James De Luca I Digital Road to a Sale Inc. I VP I
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