You are about to be presented with 10 different markets. Your task is to place these on the pyramid in order showing the market with the highest three firm concentration ratio at the top, down to the market with the lowest 3 firm concentration ratio on the bottom row. You will score points as follow: If you get the correct market at the top of the pyramid you earn 2 points. If you get a market on the correct level of the pyramid but not on the correct number you earn 1 point. If you place the firm on the exact number you will receive 2 points! There are no points it you place the firm on the wrong level of the pyramid. There are 20 points available! You have 3 minutes to complete the task. You are about to be presented with 10 different markets. Your task is to place these on the pyramid in order showing the market with the highest three firm concentration ratio at the top, down to the market with the lowest 3 firm concentration ratio on the bottom row. You will score points as follow: If you get the correct market at the top of the pyramid you earn 2 points. If you get a market on the correct level of the pyramid but not on the correct number you earn 1 point. If you place the firm on the exact number you will receive 2 points! There are no points it you place the firm on the wrong level of the pyramid. There are 20 points available! You have 3 minutes to complete the task.

Broadband Car Manufacturer Domestic Energy Supply Soft drinks Supermarkets Video on Demand Wrist watches High Street Banks National Newspapers Smartphone manufacturer Click to start timer

The markets with the 7 th, 8 th, 9 th and 10 th highest 3 firm concentration ratio The market with the highest 3 firm concentration ratio The markets with the 4 th, 5 th and 6 th highest 3 firm concentration ratio The markets with the second and third highest 3 firm concentration ratio Video on Demand 80 Video on Demand 80 Broadband 74 Broadband 74 Smartphone manufacturer 71.6 Smartphone manufacturer 71.6 National Newspapers 56.8 National Newspapers 56.8 Wrist watches 46 Wrist watches 46 Car Manufacturer Car Manufacturer Soft drinks 25.2 Soft drinks 25.2 High Street Banks 62 High Street Banks 62 Supermarkets 61.4 Supermarkets 61.4 Domestic Energy Supply 58 Domestic Energy Supply 58

The markets with the 7 th, 8 th, 9 th and 10 th highest 3 firm concentration ratio The market with the highest 3 firm concentration ratio The markets with the 4 th, 5 th and 6 th highest 3 firm concentration ratio The markets with the second and third highest 3 firm concentration ratio My score:

Broadband Car Manufacturer Domestic Energy Supply Soft drinks Supermarkets Video on Demand Wrist watches High Street Banks National Newspapers Smartphone manufacturer Broadband Car Manufacturer Domestic Energy Supply Soft drinks Supermarkets Video on Demand Wrist watches High Street Banks National Newspapers Smartphone manufacturer Broadband Car Manufacturer Domestic Energy Supply Soft drinks Supermarkets Video on Demand Wrist watches High Street Banks National Newspapers Smartphone manufacturer Broadband Car Manufacturer Domestic Energy Supply Soft drinks Supermarkets Video on Demand Wrist watches High Street Banks National Newspapers Smartphone manufacturer Broadband Car Manufacturer Domestic Energy Supply Soft drinks Supermarkets Video on Demand Wrist watches High Street Banks National Newspapers Smartphone manufacturer

The markets with the 7 th, 8 th, 9 th and 10 th highest 3 firm concentration ratio The market with the highest 3 firm concentration ratio The markets with the 4 th, 5 th and 6 th highest 3 firm concentration ratio The markets with the second and third highest 3 firm concentration ratio My score:

BroadbandCar ManufacturerDomestic Energy SupplyHigh Street BanksNational Newspapers FirmMarket ShareFirmMarket ShareFirmMarket ShareFirmMarket ShareFirmMarket Share BT32BMW6.99British Gas29Barclays17Daily Mail20.6 EE4Ford12.82EDF Energy11HSBC12Daily Mirror12.1 Sky22Nissan6.12EON14Lloyds Group27 Daily Telegraph 6 Talk 14Vauxhall11.64 Scottish Power 11.5RBS18 Evening Standard 9.8 Virgin Media20Volkswagon9.18SSE15Santander10The Sun firm concentration ratio Smartphone manufacturerSoft drinksSupermarketsVideo on DemandWrist watches FirmMarket ShareFirmMarket ShareFirmMarket ShareFirmMarket ShareFirmMarket Share Apple22.9Coca Cola14.7Asda16.44oD20Fossil5 HTC6.1Lucozade3.4Morrisons10.9BBC iPlayer38LVMH4.5 Nokia16.9Pepsi7.1Sainsburys16.5Demand Five8Richemont16 Samsung31.8Robinsons2.8Tesco28.5ITV Player22Rolex12 Sony6.7Volvic2.7 The Co- operative 6.3Netflix14Swatch18 3 firm concentration ratio

Teacher’s Instructions The aim of this activity is to give students some real world data on the level of competitiveness of 10 oligopolistic markets in the UK. The data collected here is the most up-to-date market share data (as of August 2015). The activity can also be used to allow students to practice calculations of 3 firm concentration ratios. Discussions after the activity can lead on why the markets might have different levels of competitiveness. Note: The data on slide 7 could also be used for students to calculate Herfindahl–Hirschman Index (HHI) for each industry and then a comparison ran between the 5 firm concentration ratio and the HHI. Teacher’s Instructions The aim of this activity is to give students some real world data on the level of competitiveness of 10 oligopolistic markets in the UK. The data collected here is the most up-to-date market share data (as of August 2015). The activity can also be used to allow students to practice calculations of 3 firm concentration ratios. Discussions after the activity can lead on why the markets might have different levels of competitiveness. Note: The data on slide 7 could also be used for students to calculate Herfindahl–Hirschman Index (HHI) for each industry and then a comparison ran between the 5 firm concentration ratio and the HHI. Running the activity Method 1 – print out a student sheet (slide 6) for each student. Run the slideshow from slide 1 and explain the student task, giving each student a sheet. Allow students 3 minutes to complete the task (run slide 2 and click to start a 3 minute timer). On completion, go to slide 3 and reveal the answers. Allow students to calculate their score. Method 2 – as with method 1 but use the coloured print out (slide 4) and a set of cards for each market (slide 5). Students can place cards on their designated number. Extension: Before revealing the answers you can ask the students to calculate the 3 firm concentration ratio using the data on slide 7 (print out slide 7 for each student). Running the activity Method 1 – print out a student sheet (slide 6) for each student. Run the slideshow from slide 1 and explain the student task, giving each student a sheet. Allow students 3 minutes to complete the task (run slide 2 and click to start a 3 minute timer). On completion, go to slide 3 and reveal the answers. Allow students to calculate their score. Method 2 – as with method 1 but use the coloured print out (slide 4) and a set of cards for each market (slide 5). Students can place cards on their designated number. Extension: Before revealing the answers you can ask the students to calculate the 3 firm concentration ratio using the data on slide 7 (print out slide 7 for each student).