Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision

NEW BRAND VISION OPPORTUNITY Successful Marketing Agency since 2001 Blue Chip client base (incl Microsoft) USP’s Technology and Creativity Want growth via innovative diversification

Avenues Explored Synergy links to core services Risk / return and cost / benefit ratios Resourcing people, processes, technology Market assessment: primary and secondary Specialist business Press reviews Mystery Shopping movers and shakers

Mystery Shopping Process On line search engines and key players enquiries with open response Calibrate service and content quality Telephone and face to face assessment Referrals by Trade Bodies / Associations Financial searches via Companies House

Project Outcomes Profiled Supplier Leaders / Laggards Defined supply chain wants and needs Created delivery business model Matched and optimised value proposition Analysed cost / benefit options Drafted client action plan with tasks / times

Client’s Impact Assessment Increase revenue by £500K year 2 Improve brand profile in high value market Create 2-4 new self-managing jobs 10 new clients within 12 months Cross referrals to core services “5 days of invaluable coaching support from an experienced professional with hands-on approach and detail in delivery” Ben Harris, MD,