Falls overview – ACC’s programmes Vicky Upton, Injury Prevention, Programme Manager, ACC Presentation 1 to National Falls Programme Expert Advisory Group meeting 13 July 2012, HQSC

This presentation Provide overview of ACC’s programmes to prevent falls Focus on working age falls We’d like your help with Safety Week 2012

What’s the problem? Estimated social and economic cost of falls in 2010 was $1.84 billion Falls are the leading cause of injury-related hospitalisations each year Many people believe it’s only older people and children who fall Active working age adults also fall so we have a programme focusing on them as well as older adults and children

ACC’s falls programmes Older adults (65+ years) - Vitamin D – residential care & community - Exercise programmes Children (0-19 years) - Focus on unintentional falls - Working through key stakeholders on prevention programmes Working age adults (25-64 years) - Idea Nation

Working age falls WAP (25-64 year olds) account for 40% of home falls claims but 60% of the cost Over 100,000 home falls - $164m per year 10,000 people per year receive weekly comp 3,000 require more than three months off Less than 10% of claims account for half the cost

What is our approach? WAP falls is a long-term programme with a gutsy goal – 10% reduction in falls over ten years The programme plan is structured around the four Es framework Unregulated environment – limited opportunities for enforcement levers Few evidence-based interventions therefore we are using Idea Nation to find solutions Motivate behaviour change through social marketing

WAP falls framework Community trials Work with govt on engineering/ housing changes Review existing interventions Influence legislation & policy Review products & quality standards Encourage industry self-regulation Explore economic incentives Idea Nation ideas Social marketing Safety Week Specific channels, e.g. real estate agents & DIY retailers EDUCATION ENVIRONMENT & ENGINEERING ENFORCEMENTECONOMIC Safety Week

Safety Week 1-7 October 2012 Timed to coincide with the Safety 2012 World Conference Safety Week is a concentrated event where we engage with key stakeholders and employers Focus on working age falls and taking action We’d like your help with Safety Week 2012