Arcs of Retrieval, SEO and Basic Research Johann Lohrmann Director of R&D

Stages of Retrieval Server Responds Bots Retrieve Information Pings Server User Request

SEO and Information Retrieval Server Responds Bots Retrieve SEO Information Pings Server User Request

Stages of SEO The Audience Research Testing Implementation Analysis

Research: The Myths There is no agency anywhere in the world like mine. This problem is totally unique and historically unprecedented. There is only one way to deal with this problem. We know more about this problem than anyone else. There is only one person who can solve this question.

General Research: The Steps Define Design Formulation Report Preparation & Presentation ProblemResearch Approach Data Analysis Results Field Work or Data Collection

General Research: The Steps Formulation of the Research Question Gather Preliminary Information Where to Look for Leverage Interview Selected People in-depth Research Solutions

General Research: Formulation of the Research Question What we call it. What someone else would call it. Issues that might be associated with it. Issues to exclude from it. Overall Problem or General topic Element 1 Element 2 Element 3

General Research: Gather Preliminary Information Brainstorm Similar Ideas Similar Organizations The Associations The Places The People 

General Research: Where to Look for Leverage Same Kind of Organization Different Kind of Organization Same Problem Different Problem but Promising Method or Technology

General Research: The Steps Define Design Formulation Report Preparation & Presentation ProblemResearch Approach Data Analysis Results Field Work or Data Collection

Basic Research Tools of the Trade “Quotation Marks”

Arcs of Retrieval, SEO and Basic Research Johann Lohrmann Director of R&D