Making insurance easy Groupe financier iA. Groupe financier INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll iA AGENDA Current Situation: Where.

Slides:

Advertisements

Similar presentations

On Target Group Coaching

Advertisements

Framing the Market Opportunity

Presented By: Jeanne Foulon, President October 7, 2010 Presented By: Jeanne Foulon, President October 7, 2010 Expanding Your Website’s Reach New Jersey.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Launching a New Product Dr. Carol Gwin Baylor University July 14, 2005.

Integrating Online Tools, Networks and Advertising to Get More Leads, Close More Prospects & Make More Profits Ajit Nawalkha Agora Web Consulting.

New Product and Services Development

 Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current.

10 Marketing 10-1 Marketing Basics

Google Online Marketing Challenge (GOMC)

Temp Agency Bookkeeping Devin Cobia Becky Dayton Sam Waldron.

Why Bizybuilder.com?. What Do We Know About Internet Advertising? B.B.A. Marketing & Advanced Professional Sales Certification from University of Houston.

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

Maximizing the Value of Your Investments With Advanced Campaign Management And Campaign Analysis Ad Campaigns.

At Borsodi, we have our sights set on brand innovation and becoming the first choice to our customers and consumers. We hire the best talent and then provide.

Class Discussion Notes MKT March 27, 2001.

360PI Consultants: Marta Maria Godoy Luis Fernando Barillas Jose Andres Mendez Edgar Escriba.

bv02 Inc.® 2006 Sponsorship Marketing How to Measure the Effectiveness of your Sponsorship Marketing Program.

Athens June Innovative Strategies for Customer Outreach Global Summit of Women.

Introduction to Marketing. Marketing: the 5Ps The on-going process of planning and executing the: (1) the product (2) the pricing (3) the promotion (4)

Marketing Your Chapter “Strive for excellence, not perfection.” H. Jackson Brown, Jr.

Marketing in Today’s World

Ms. Smith Marketing.  Marketing is the process of planning, pricing, promoting, selling, and distributing ideas to create exchanges that satisfy customers.

Little Buddy Pet Sitting

The Sutton Brand. Why is “Brand” Important? Consumers are most comfortable with, and are loyal to, brands they know and trust Recognized brands provide.

Business Development to Drive Growth Lois Ritarossi, Senior Consultant Phone:

CLUB CENTRO LLC Business Plan.

Marketing Agencies Your Company. [Your Company] can help you… ˃ Create, manage, and measure digital campaigns ˃ Engage your audience with both inbound.

Marketing and the Marketing Concept 1.1

JJ Mois Année Competitive Intelligence as a key decision factor in Komercni banka André Léger Executive Director, Marketing.

UNDERSTANDING PRINCIPLES OF MARKETING

Marketing Research Lecture 1. MARKETING Purpose of Marketing is to allow a firm to plan and execute the pricing, promotion and distribution of products.

The Marketing Process, Planning & The Marketing Plan.

WEB ANALYTICS ECOMMERCE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATIO PAY PER CLICK MANAGEMENT EFFECTIVE WEBSITE COPY.

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.

Data On Call: Strategic Plan Deanna Lynch. Introduction  Background  Long Term Objectives  Vision, Mission, and Values  Internal and External Analyses.

Marketing CHAPTER Marketing Basics

On-line and Social Media Strategy The Personal Brand of Gary Robert Kane.

Digital Marketing & Strategic Foundations 1. Agenda Creating Marketing Ecosystem to Support your Brand Changing Nature of Consumer Media Usage Synthesising.

MARKETING. Standards… BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. BCS-BE-36:

Marketing Agencies eMarketingBoost. eMarketingBoost can help you…  Create, manage, and measure digital campaigns  Engage your audience with both inbound.

Client Presentation. Agenda  Search Engine Optimization (SEO)  Social Media  Facebook Ad Test  Key Digital Strategies & Tactics  Suggested Plan.

1. 2  Building the brand among the current dealer network. And also attracting potential partners. (B2B)  Building awareness for the ‘branded’ product.

Power of Video Online How video is changing the way we find prospects and convert sales online.

1. Unleash the significant potential contained in your client database + example. 2. Outsource part or all of your digital marketing. Two practice development.

State of the art communication and lead generation tool.

Industrial Alliance Groupe Financier Key Consulting Stephanie Chabot Shana Labrecque Philippe Latreille.

What should I offer? Who should I retain? When? What’s the risk of this customer? Three Pillars of Decision Management Customer Improved Customer Experience.

Marketing Marketing involves creating value for customers and building strong customer relationships in order to capture value from customers in return.

Social media, online reputation management & SEO PR Thom James, Online PR Director, Bullet PR 12 August 2008.

New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.

CHAPTER 13 MARKETING in TODAY’S WORLD The Basics of Marketing Market A market is a group of customers who share common wants and needs, and who have.

Unit 1 The World of Marketing Chapter 1 Marketing Is All Around Us Chapter 2 The Marketing Plan.

Don’t forget: You can copy- paste this slide into other presentations, and move or resize the poll.

Call : Windsor's Trusted Online Marketing Agency.

Digital Marketing Services Web Development Web Design Web: S 124/1, Kausalya, Behind Malvani Hotel, Baner Road,

ITSwastik.com.  Obviously ◦ To increase the sales and revenue of the company by exploring out new bunch of customers and target them on a globally accessible.

Public Relations & Social Media. Public Relations What is.

 VISION To be the leading provider of Superior, Secure, and Swift all Services." Can-Do and Will-Do Attitude, Taking Initiatives,

Building Customer Relationships Through Effective Marketing

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT

Beekeeper: Path to Growth

University of Rochester

Digital Marketing Training In Pitampura Digital Marketing Training In Pitampura.

Digital Marketing Offerings

TAKE BACK THE NEWs Global News with a Community Touch

4 P’s - Price.

Increase Sales with Quantum BoatSM

Presentation transcript:

Making insurance easy Groupe financier iA

Groupe financier INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll iA AGENDA Current Situation: Where is iA today?Strategy: Making Insurance EasyImplementationRisks and MitigationKey Takeaways

Groupe financier INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll iA MANDATE Increase life insurance sales and consumers in the segment in Canada

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA INDUSTRY ANALYSIS Macro trends Non-positive industry image Steady growth and solidification Competitors Consolidation Banks moving into the industry Difficult to differentiate and communicate value to target segments

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA IA ANALYSIS Strong presence with Francophone Quebecois: Opportunity to expand to Anglophone markets KEY FACTS: Strong Quebec brand Stable and innovative brand image Opportunity to cross-sell to clients High customer lifetime value

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS Customers compare options and want to provide financial security for their charges 3.540% 14%13% Average options compared by customers Offer financial security for charges Benefit from lower ratesFinancial help for heirs

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS ProtectionRisk SecurityComplicated Words associated with insurance:

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS ProtectionRisk SecurityComplicated Words associated with insurance: 82% Research online Need to simplify insurance through online channels

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS Millennials most trust parents for financial advice

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA OPPORTUNITY By implementing the Making Insurance Easy strategy, Industrielle Alliance can… 1.ATTRACT: Attract millennials to iA’s service offerings through their most trusted advisors 2.ENGAGE: Simplify insurance products through streamlined online information 3.RETAIN: Build personal relationships to increase customer lifetime value

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN Millennials Parents

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA Imagine…

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA ATTRACT - MILLENNIALS Video YouTube pre- rolls Out of Home Transport Web Google AdSense SEO We’ve got you covered

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA ATTRACT - PARENTS TVPrintRadio We know what matters most

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN Online Quiz Online Chat Retargeting

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA WEB PAGE GOALS Determine needs and how to meet them Collecting information about clients STRATEGIES Online Quiz Online Chat Retargeting

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA QUIZ Student Young Professional Parent I am a… Groupe financier iA

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA QUIZ We recommend… Groupe financier iA Term Life Insurance Find out more

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN Personal relationships Monitor change in needs

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA BUILD RELATIONSHIPS Build personal relationships Monitor changes in needs Cross-sell when needs recognized

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA TIMELINE 3 months Design quiz Build user-friendly web functions Design ads 6 months Launch online quiz Launch advertisements 9 months Monitor campaign Analyze data from online quiz

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA KPIs Number of new customers Searches using quiz Conversion rate Appointments booked

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA RISKS Low quiz conversion rateLow disposable income in target segmentTool leveraged by other firms

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA MITIGATION Low quiz conversion rate Online Chat Retargeting s Low disposable income in target segment Parents can pay premiums at young age to instil values of life insurance in children Tool leveraged by other firms 3-4 options are considered, making the decision process easier

INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA KEY TAKEAWAYS Take a promotional approach appealing to millennials and parents Simplify insurance selection process online Emphasize developing personal relationships with clients