Amat victoria curam (Victory loves preparation). Why monitor market prices? Financial crisis makes buyers think twice 0.50 USD difference in price can.

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Presentation transcript:

Amat victoria curam (Victory loves preparation)

Why monitor market prices? Financial crisis makes buyers think twice 0.50 USD difference in price can make a huge impact on the turnover 2010 Q1 – lets do it manually Manual product monitoring – Excel sheets Takes real lot of valuable time, no analytics Humans make mistakes, humans forget about things We can do better than that! 2010 Q3 – internal usage In 6 months our turnover went up by 32% Product managers can do their real job 2011 Q1 – Price2Spy is born! This tool is working well! Lets offer it to the world! The Inspiration takolako.rs – our own use case

Nearly 300 clients Practically all industries All markets / all continents Retailers Distributors Manufacturers Flexible in size From small family businesses, products Up to large multinationals, monitoring 0.5M products across different markets / countries Experience makes the difference In such a young industry, 5 years in business makes the difference Fast and no-nonsense support We listen to our clients 80% of features came as a result of our clients’ ideas! New features every month or so Any new ideas? We’d love to hear from you! Price2Spy – 5 years on

Reactive Monitor competitor prices, as frequently as possible React to price change alerts, adjust your own prices accordingly (possibly via API) Identify pricing opportunities: smart raise / smart drop Suitable for small players, not established on the market 4 Reactive or Proactive price monitoring?

Proactive Monitor competitor prices, use analytical tools Understand what causes market changes Understand competitor / retailer behavior Be the one who drives the change! Suitable for market leaders 5 Reactive or Proactive price monitoring?

Pricing leaders vs Pricing followers Distinguishing leaders / followers How to recognize who’s monitoing & following whom All brands / categories, or just some of them? Why did they drop their prices? Promotion? Better supplier deal? Getting rid of stock?

Pricing leaders vs Pricing followers Price change dynamics How often do they change their prices? How often do they run out of stock? How often do they run promotions? Automated or manual price change process? Currencies: FX rate impact

Capturing more than price (shipping cost, delivery time, seller name etc…) B2B sites (requiring client login) Price in cart (sites which show different prices after products gets placed in the cart) Monitoring MAP violations (who’s playing fair, who’s not) Essential Scalability (hundreds or millions of SKUs – should not matter) Alerting (if you go for Reactive model) Price Monitoring - feature guide Accuracy (ability to detect exceptional cases) Analytics (if you go for Proactive model) Advanced (and not so obvious)

Price check frequency (in some cases daily price checks are not enough) API integration (get pricing data directly into your own software) Distributed / stealth price checks (not everyone wants to be monitored) Discretion, discretion, discretion (they might know that we’re monitoring their prices, but they will never know on whose behalf) Price Monitoring - feature guide Yet more advanced (and yet less obvious)

No software to install, no servers to maintain No site is too difficult to monitor You choose the course and the strategy Tight integration with your ERP.. Why Price2Spy? Leave the rest to the team of Price2Spy's professionals

Reports / Charts

Amat victoria curam (Victory loves preparation)