Gotcha Covered

COVER = MANDATORY Besides paper, the only thing a yearbook absolutely HAS to have. Protects the book. Establishes the theme. Sells the book. People do judge a book by the cover.

The cover sets the tone for the book and introduces the theme. It’s the beginning of the story. Fonts Colors Photo Treatments Graphic Elements A cover should introduce the design elements that will reinforce the theme and appear inside the book. COVERS NEED

For Example

WHAT MAKES A GOOD COVER? Proprietary Unexpected Concise Appreciated

COVER “HAS TO” INCLUDE: Theme Statement Name of Book Year

DESIGN YOUR SPINE The spine is an important design element. It is seen more than any other part of the book. Spine should include: – School Name – Year – Volume – City, State*

Look beyond other yearbooks – Magazines – Books – Album Covers – Web Sites – Advertising – College Brochures – Automobile Marketing – Everywhere…. INSPIRATION

Screenalicious.com Veer.com Issuu.com Colourlovers.com Mashable.com Onepagelove.com WEB INSPIRED

Web Inspired

COVER GLOSSARY LITHO: CMYK GLOSS: Shiny MATTE: Dull EMBOSS: Raise Up DEBOSS: Push Down GRAIN: Add Texture SILKSCREEN: Like T-shirts

COVER GLOSSARY FOIL STAMP: Shiny Stuff VARNISH: Clear Shiny Stuff DIE-CUT: Punch a hole QUARTER-BIND: Stitch Two Materials Together TRAPPER KEEPER: Cover closure on front PLEXIGLASS: Clear glass cover SHORT-SIDE: Horizontally bound

COVER GLOSSARY SQUARE: Height matches width TIP-ON: Sticker (usually photos) LENTICULAR: Holographic sticker with moving image DUST JACKET: Paper wrapped around book SPECIALTY: $$$

After the Inspiration Recent Covers

MATERIAL COVERS Classic look and feel Specialty materials available Must be silkscreened, foil stamped or embossed/debossed Each color (application) adds additional cost

LITHO COVERS 4-color lithography = CMYK = same as your pages Limitless graphic possibilities Gradients Multiple Colors Photos

OMG, DID THEY...? Here’s to the crazy ones, the misfits, the rebels, the troublemakers...

Die-Cut Cover with Personalized Photo Insert

Sidebound Book, 12” wide x 9” tall Layouts = 24” x 9”

Sidebound Book, 12” wide x 9” tall Layouts = 24” x 9”

Quarterbound Book with Lenticular Tip-On

Die-Cut Cover Reveals Full Theme

8” x 8” Square Book, distributed in a candy wrapper

Material Cover with Specialty Litho Dust Jacket

Plexiglass Cover

Inside Pages Tied Together With Ribbon

Trapper Keeper with Strap Enclosure

UV Thermochromic Ink Reveals image underneath

Four Different Litho Covers

Wooden cover, cloth spine & back, image burned into the wood

3D-Images on Inside Pages

Two books, one hardcover, one softcover, bound with a giant rubber band and includes a free Sharpie.

Sidebound Book, Iridescent Material, Die-Cut, with a leather strap threaded through the front and back covers, secured by a metal post.

SAMPLE COVERS

Cover Material – Lithocote Applications Softtouch Matte laminate Clear UV Varnish (gloss)

Cover Material – Iridescent Ruby Applications Emboss Silkscreen (2) Clear UV Varnish OPTIONAL: FOIL NAME STAMPING

Cover Material – Lithocote Applications Gloss Laminate 9” x 9” square format 4/C Litho Clear UV Varnish (matte) -

Cover Material Gray Matte Applications Short-side binding Grain & Emboss Silkscreen (white) Clear UV Varnish (gloss)

Cover Material – Matte Black Applications/Pricing Grain Silkscreen (gold) Clear UV Varnish (gloss)

Cover Material – Lithocote Applications Softtouch Matte laminate Emboss Clear UV Varnish (gloss)

Cover Material – Gray Matte Matte Material Applications Embossed/Debossed Silkscreen (3) Foilstamp (silver)

Cover Material – Red Matte Applications Emboss Foilstamp Silkscreen (1

THANK YOU Jeff Moffitt Balfour Education Manager