March 21, 2006 SpeedFIX Nicole M. Goudey-Rigger President, Implementation Solutions LLC

March 21, 2006 Case Study: A major investment management firm First questions… –Am I automated? –Does my TOMs vendor have an integrated solution? A proprietary engine? –What’s my tolerance for testing? How technically savvy is my audience? –What kind of talent do I have available to me in- house? Can I hire someone to help?

March 21, 2006 Case Study: A major investment management firm Next ask yourself… –Who do I want to connect to? –On what universe of securities will I want to connect? Am I bleeding edge? –How early in the investment process do I want information? –Can I leverage my sell-side relationships to make this easier?

March 21, 2006 Case Study: A major investment management firm What do I have going for me? –Do I have a clear idea of who I need to connect to? –Can I carve out a smaller group (say: top tier brokers) to gain acceptance? Budget? –What percentage of my business is running through my OMS? –What built-in connectivity exists? –Should I take the easy way out with a Hub & Spoke model?

March 21, 2006 Case Study: A major investment management firm What are the questions I should be asking myself? –What version of FIX does the engine speak? –Do I have business analysts that can help negotiate rules of engagement with my brokers? –Do I have access to business and programmer analysts that can test sufficiently? –Should I set aside budget to get this done quickly and easily?

March 21, 2006 Case Study: A major investment management firm Think before you act… –Is one group or location of traders more desirous of connecting…use them! –Leverage your sell-side firms that court you. Their guidance will be invaluable. –Either hire or bring in the talent to get this done quickly and cleanly. The good will WILL come back to you. –Be patient! Any connectivity is good connectivity.

March 21, 2006 Implementation Solutions: Ahead of the Curve (207)