Chapter 10 Evaluation Sorting Choosing Evaluation Advantage-disadvantage tables Plus/Minus/Interesting Castle technique Sticking dots Creative evaluation Force field analysis Weighting systems Choosing Qualitative evaluation: reverse brainstorming Financial/mathematical evaluations Creative evaluation Pay-off tables Decision trees

SORTING AND EVALUATION Use relatively simple evaluation Use hits and Sort Ideas methods such hotspots as a under the as: method of headings of identifying themes or Advantages- themes and groupings disadvantages groupings Plus/Minus/ Interesting Eliminate Castle generally technique unattractive groupings or Sticking dots themes from further Creative consideration evaluation Force Filed Analysis Where Use qualitative appropriate analysis to Weighting use Use Reverse select the final Systems mathematical/ Brainstorming ideas for financial implementation or a more evaluation sophisticated evaluation system such as

SORTING

EVALUATION Advantage-disadvantage tables Plus/Minus/Interesting Castle technique Sticking dots Creative evaluation Force field analysis Weighting systems

CHOOSING