CNS BREATHE RIGHT STRIPS: GOING GLOBAL

Slides:

Advertisements

Similar presentations

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc

Advertisements

This lesson we will be learning about 3.2 – Design and Research Development What businesses can you think of that aim to be the best in terms of research.

What We Will Discuss Today u Recap of Previous Session –Video –Segmentation F Review and Background F Impact on Gift Giving u Bases of Segmentation –Criteria.

Segmenting Global Markets: By: V. Kumar and Anish Nagpal Look Before You Leap.

Market Segmentation, Targeting and Positioning

Objectives Be able to define the three steps of target marketing: market segmentation, target marketing, and market positioning. Understand the major.

Chapter Questions What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to.

“You cannot be all things to all people”

Chapter Questions What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to.

8 Identifying Market Segments and Targets

Definition Market Segmentation:

7-1 Density or Climate City or Metro Size World Region or Country Step 1. Market Segmentation Geographic Segmentation.

Chapter 4 Segmenting and targeting markets

Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 7-1 REACHING GLOBAL MARKETS C HAPTER.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

chapter 5 Market Segmentation, Targeting and Positioning.

8 Global Market Participation. Learning Objectives List and describe the five reasons why firms internationalize. Differentiate between born-global firms.

Marketing Communications & Direct Marketing Chapter 16.

IDENTIFYING COMPETITIVE ADVANTAGES Three common tools used in industry to analyze and develop competitive advantages include: – Porter’s Five Forces Model.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved. 3M Post-It Flag Highlighter and Pen.

Segmentation, Targeting and Positioning. Divide a market into separate groups.

Chapter 11 Marketing Process and Consumer Behavior: Selected topics Prepared By Mostafa Kamel.

Chapter Six Segmentation, Targeting, and Positioning:

BUSINESS PLAN ANALYSIS OF THE BUSINESS SITUATION.

Sultan Ahmed Topic 05. Sultan Ahmed You would be able to answer the following questions after reading.

Market Segmentation, Targeting, and Positioning

Overview of Global Analysis and Description of Qualitative Analysis Emily Sonneveldt.

Segmentation, Targeting, and Positioning Chapter 12 Matakuliah: J0474 International Marketing Tahun : 2009.

MARKETING MANAGEMENT 12 th edition 8 Identifying Market Segments and Targets KotlerKeller.

Global Marketing Management: Planning & Organization Chapter 11.

MARKETING MANAGEMENT 12 th edition 8 Identifying Market Segments and Targets KotlerKeller.

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.

Chapter 2 The Role of IMC in the Marketing Process – Segmentation, Target Marketing, and Positioning.

Tapping Into Global Markets Marketing Management, 13 th ed 21.

The 1970s: Adaptation versus Standardization

Lesson 2 – Market Segmentation and Marketing Mix.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

Project Template Market Segmentation, Targeting, and Positioning IRIBUS IVECO of Italy.

MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT.

MARKETING MANAGEMENT Segmentation, Targeting, and Positioning.

Advantages and disadvantages Subtitle. The emphasis is on delivering a product that shows potential to satisfy investors rather than one end users but.

Market Segmentation, Targeting, and Positioning

Market Segmentation and Target Markets

Market Segmentation, Targeting, and Positioning Boe Dube

7 Identifying Market Segments and Targets

© 2010 Cengage Learning. All rights reserved.

Segmentation, Targeting, and Positioning

Pertemuan Keduabelas Segmenting Markets.

DASAR – DASAR PEMASARAN

What We Will Discuss Today

Market Segmentation, Targeting, and Positioning. The STP Process Segmentation is the process of classifying customers into groups which share some common.

Segmenting, Targeting and Positioning Pertemuan 21

8 Identifying Market Segments and Targets

الفصل السادس التخطيط الاستراتيجي الأنشطة التسويقية

Market Segmentation, Targeting and Positioning

Target Marketing In target marketing the seller distinguishes the major market segments, target one or more of these segments and develop products& marketing.

INTERNATIONAL BUSINESS

H-tel - Marketing The business needs to identify new markets to ensure that the business can fill its new rooms. A marketing strategy must be created to.

التخطيط الاستراتيجي الأنشطة التسويقية

Targeting Strategies Defining an entire market for a product as the target market Designing a single marketing mix for the total market FIGURE 7.2 Copyright.

MARKETING MANAGEMENT 12th edition

8 Identifying Market Segments and Targets

MARKETING MANAGEMENT 12th edition

FMA 601 Foreign Market Analysis

Identifying Market Segments and Targets

Global Marketing Meaning:

Global Marketing.

Marketing Management 2 Miss/ Eman Elfar

Stock Market Stage Analysis.

Presentation transcript:

CNS BREATHE RIGHT STRIPS: GOING GLOBAL VIDEO CASE 7 CNS BREATHE RIGHT STRIPS: GOING GLOBAL 7-1

CNS BREATHE RIGHT STRIPS: GOING GLOBAL VIDEO CASE 7 CNS BREATHE RIGHT STRIPS: GOING GLOBAL 7-2

VIDEO CASE 7 CNS 1. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets? 7-3

VIDEO CASE 7 CNS 2. What are the advantages to CNS of (a) using its three-stage process to enter new global markets and (b) having specific criteria to move through the stages? 7-4

VIDEO CASE 7 CNS 3. Using the CNS criteria, with what you know, which countries should have highest priority for CNS? 7-5

VIDEO CASE 7 CNS 4. Which single segment of potential Breathe Right strip users would you target to enter new markets? 7-6

VIDEO CASE 7 CNS 5. Which marketing mix variables should CNS emphasize the most to succeed in a global arena? Why? 7-7