To Membership Infinity and Beyond Hospice Lotteries Association Conference 2009
The launch pad Brief introduction to HLP Why focus on membership? Outcomes Question and answer time with Peter
Our universe Founded in 1997 Run lottery for seven local hospices Covering Herts, Beds, Bucks, Middlesex Catchment area of 1.2 million people 13,814 HLP members in January 09 1.15% penetration in our area Huge potential for growth
Onwards and upwards Marketing Strategy focused on growing membership to increase revenue Introduction of membership promoter Taking HLP membership ‘ask’ to where single ticket sales have been before!
Our mission
To infinity and beyond! Since December 2008 Peter Tarbox has signed up over 2500 NEW MEMBERS.
Blazing forth… … and boldly visiting… Retail outlets Shopping centres High Streets Garden centres
Planets visited High Wycombe eden Nicholsons shopping centre MAIDENHEAD
Peter Tarbox
The Apollo has landed! HLP membership to date 16,500 Equates to £140,000 of extra sales Achieved 1.4% penetration in our catchment areas Profile of HLP sign ups has changed, 43% standing orders in 2008 compared to 88% in 2009
Question & answer time? What display/marketing material do you use? In a retail outlet what is the ideal position for your stand? Tell us about the sales process Stop. Present. Close How many people do you approach a day and what percentage stop? How many of these actually sign up? What are your average sales a day? Best & worst? How do you open doors and establish credibility?
Peter Tarbox Any questions?