Title Driving Mango Sales at Retail Tristan Harris Co-CEO Harris Farm Markets
Title A Family and Business Obsessed with Mangoes The number one line in stores (for nearly half the year)
Title A Family and Business Obsessed with Mangoes -The number one line in stores (for nearly half the year) -And Growing!
Title The Three Drivers 1 - Value (= quality/price) 2 - Merchandising (Abundance & Position) 3 - The Story
Title Driver 1 - Value Value (= quality/price) - individually determined - relative to the market - many aspects of quality - aim for broad appeal
Title Broad Appeal 21 skus of different sizes grades and price points
Title Merchandising Abundance and accessibility
Title The Story - Creates its own demand - Not easy to communicate - Usually not the top of the retailers priorities - Valuable and achievable with strong relationships
Title The Story
Title Thank You