TYPOGRAPHY COLLAGE What is Typography? = the arrangement, style, appearance, and printing of typefaces. Serif = with feet Sans Serif = without feet.

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Presentation transcript:

TYPOGRAPHY COLLAGE What is Typography? = the arrangement, style, appearance, and printing of typefaces. Serif = with feet Sans Serif = without feet

Fonts…they can covey messages too! Website Font Search:

Which font do you think best describes anger? Why?

How do you create an interesting composition? What are some traffic signals artists use to direct the viewers eye down a path? What if it is just black & white? The eye typically goes to the: Lightest area, biggest area, center

What path does your eye follow?

MOVEMENT Placing objects in a composition to provide a visual path for the viewers eyes to travel across the surface Tools to lead the eye: color, rhythm, sequence, contrast, line

What movement can you see?

Type of Space: Positive Space: Space taken up by objects that the artist wants the viewer to see. Negative Space: Space that is around the objects or the leftover, empty space.

What shape do you see in the negative space? The positive spaces GREEN CIRCLES! The negative spaces create a Black CUBE

Where is the positive space in this three- dimensional sculpture?

Notice that positive space cannot be defined if it were not for negative space!

The one on the bottom Which one is positive here if they used black paper to create this piece of art?

The negative space Which space is colored in?

CONTRAST: = a large difference between two things UNITY: = everything fits together as a whole; harmony

REPETITION: = repeating an element over and over RHYTHM: = repetition of shapes, colors, lines, values

VARIETY = differences in artwork; diversity How do you create variety in text? Change : -Font style -Size big/small -Thick / thin -direction / angle

COLLAGE An artistic composition created by gluing various materials/images together

Your Problem: To use text in a way that it loses its identity as words - but instead it displays rhythm, movement, and contrast. To learn to lead the eye across an image with a strong composition.

3D version

Robert Indiana Born as Robert Clark in Indiana, American artist-called Pop Artist, but he considers himself a “sign painter.” Influenced by American roadside signs. Went to several prestigious colleges and finally settled in New York. Works with bold colors and graphic symbols. Gives new meanings to basic words “Eat. Love. Die.” - makes us look at common things in a new perspective. Collaborated with Andy Warhol

Robert Indiana

Warm up activity: Cut out text from magazine/newspapers and create a collage with an interesting composition. Remember your elements/principles!

Design Requirements: Choose 1 letter, 1 font, can change the size. Create a template for each size letter Use at least 12 cut out letters in your final design Create an interesting composition using repetition. Create a definite path for the eye to follow. Craftsmanship: Neat and careful Turn in: planning handout completed and grade yourself, magazine collage, final project,