Ebusiness CHAPTER 14 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
LEARNING OUTCOMES 1.Compare the four categories of ebusiness models. 2.Describe the six ebusiness tools for connecting and communicating. 3.Identify the four challenges associated with ebusiness. 14-2
EBUSINESS MODELS Ebusiness Model—A plan that details how a company creates, delivers, and generates revenues on the Internet 14-3
EBUSINESS MODELS 14-4
BUSINESS-TO-CONSUMER (B2C) Common B2C Ebusiness Models: 14-5
EBUSINESS FORMS AND REVENUE-GENERATING STRATEGIES Common ebusiness forms: –Content providers –Informediaries –Online marketplaces –Portals –Service providers –Transaction brokers 14-6
EBUSINESS FORMS AND REVENUE-GENERATING STRATEGIES Ebusiness Revenue Models: –Advertising fees –License fees –Subscription fees –Transaction fees –Value-added service fees 14-7
EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING Instant Messaging Podcasting Videoconferencing Web conferencing Content Management System –Taxonomy –Information Architecture 14-8
THE CHALLENGES OF EBUSINESS 14-9