Same image used in album cover and advert – adds to artist identity/shows synergy Same font used, different colours – shows synergy Same colour schemes, pink, black and white. Small image of the album, shows the audience what to look for if they are buying the product. Logos feature on both album cover and advert – shows synergy Release date – shows the buyer when they can purchase. Company logo – shows where to buy the product Simple and plain layout of album cover is reflected in advert, shows synergy between products. Ratings/reviews – appeals to audiences who regard these magazines as trustworthy

Same font used for all text on both advert and album cover – shows synergy between products and allows them to be easily recognised Same image used on the advert and cover – bright colours and abstract imagery on a black background are typical of the indie/rock genre of the album. Band logo – helps to forma artist identity within the industry Release date – shows audience when it is available for purchase Formats – appeal to different audiences. 7” applies to music collectors and big fans of the band, a more niche market. Download applies to the wider audience as it is more easily accessible. Website – persuades the audience to find out more about the band/release

Same font used for advert and cover – shows synergy between products. Forms artist identity. Main image is different, which goes against the conventions of adverts and album covers. However they use the same make-up and similar poses, show synergy is still shown. This helps to enhance the artists identity within the industry. Small image of album cover, shows the audience what to look out for when buying the product. Release information/formats – encourage the audience to buy the product as it shows how easily available it is. Reviews/ratings – encourage the audience to buy the product as it is highly credited by well know sources. Website – shows the audience where to go for more information, encourages them to find out more about the artist

Album title is written using the same font as the advert – makes it easily recognisable. The same background image is used – shows synergy between the cover and advert. Catches the attention of the audience. The magazine advert has the name of the band, whereas the album cover does not. This goes against conventions of an album cover but shows that the band is already easily identifiable. Release date for the album uses the same font as the album title, suggests its as important as the album itself. ‘Exclusive’ content available for those who pre-order – gives an incentive to the audience to buy the product.