Bing Jeff Reintjes, Carinne Rawlins, Kevin Hao

About Bing Bing is a web search engine from Microsoft Launched by Steve Ballmer on May 28 th Approximately 163 million Bing users Partnered with Yahoo to form the "Yahoo Bing Network.” When someone searches on Yahoo, Yelp, Siri on the newer iPads and iPhones, the Amazon Kindle, it's actually Bing working behind the scenes to power the search results. Bing has been growing every single month since it launched (2009) and ended the year at an all time high at 18.2%. Yahoo Bing Network searchers are more likely (than Google) to make more money, be older (35+), and be more educated (college education)

How is Bing used for businesses? Search engine Bing Ads Sitelinks

Bing as a Search Engine Incorporates Social Media

Example: Social Sidebar

Bing as a Search Engine Third Party Ratings

Example: Five Spot

Drive foot traffic to your brick and mortar locations Business address Map/ click for directions and website Hours Bing as a Search Engine Lists business locations

Bing Ads can help companies reach 163 million searchers in the U.S. and reach customers when they're looking for its product/service Bing Ads

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Pros of Bing Bing offers lower priced bidding for websites and click through rates (fewer bidders= lower pricing) Higher conversion rates Steadily growing since 2009 Demographics of Bing users is promising Older and generally more stable income levels 40% of users are U.S. based, 6% more than Google Users are more likely to have children

Cons of Bing German researchers discovered 5x more malware through backlink tricks Fewer people use Bing as their preferred search engine Bing pages take longer to load Newer and much less established compared to Google Despite growing annually since 2009, Google’s share in the market has been steady

Bing Questions 1.Who is Bing partnered with? 2.What is one way Bing can help a small company? 3.What are 3 forms of social media that Bing incorporates into their search engine? 4.What is a “pro” of using Bing?

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