© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 1 Information Management Business Partner Guide Value Propositions

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 2 Information is at the center of a new wave of opportunity ,000 petabytes zettabytes as much Data and Content Over Coming Decade 44x Sources: The Guardian, May 2010 IBM Institute for Business Value, 2009 IBM CIO Study 2010 TDWI: Next Generation Data Warehouse Platforms Q Organization leaders frequently make decisions based on information they don’t trust, or don’t have 1 in 3 83% of CIOs cited “Business intelligence and analytics” as part of their visionary plans to enhance competitiveness Organization leaders say they don’t have access to the information they need to do their jobs 1 in 2 of organizations will look to replace their current warehouse with a pre-integrated Warehouse solution in the next 3 years; only 14% have today 35% … and organizations need deeper insights Market opportunity

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 3 IM Software Markets $33B in 2012 Information Management Spending & Growth Market opportunity Source: IBM Market Insights, GMV “2H 2011”. Amounts reflect IBM internal estimates, are provided for illustrative purposes only and are not meant to represent or guarantee opportunity in any business segment.

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 4 Analyze Integrate Manage Business Analytics Applications External Information Sources Cubes Streams Big Data Master Data Content Data Streaming Information Govern Quality Security & Privacy Lifecycle Data Warehouses Standards Transactional & Collaborative Applications Content Optimizing Your Information Supply Chain for Trusted Information Portfolio overview

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 5 Value Propositions  Automating data management improves IT efficiency  Delivering trusted information through integration increases business confidence  Analyzing information from more places enables better business outcomes  Efficient information security and governance improve business confidence Information Management Capabilities and Values Database software Data Security & Privacy Lifecycle Management Data Warehouse Appliances Information Integration Data Warehousing & Analytics Master Data Management Big Data Analytics What We Offer

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 6 Bridging the Gap Between Information and Outcomes Drive EfficiencySupport Innovation Reduced storage by 40% Gained 30% performance improvement Cut DBA workload by 25% 2/3rd reduction in time to process valuations 30% increase in coupon redemption rates Enhancing Information Services Delivery Reference

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 7 Information Management and Misys Integration The Value of ASL Agreements Misys integrates IBM Information Management software into it’s Misys BankFusion Universal Banking and Misys Business Intelligence Solutions to increase sales, profit and market reach. Screen cap from Ed Ho/Misys video Video available in: English, French, Italian, German, Spanish, Japanese, Chinese and KoreanEnglish, French, ItalianGermanSpanishJapaneseChineseKorean ASL - An IBM contract for ISVs to integrate and license IBM software with their applications and services and to sell the bundled solution to end customers Reference

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 8 Business Partner Profile – Information Management Customers will pay a premium to vendors with industry-specific expertise Information Management Business Partners…  Know industry – trends, profiles, problems, and business needs  Understand client and market buying patterns  Understand and speak the language of “Information”  Have expertise beyond product and customer size  Can differentiate the advantage of the IM Portfolio versus the competition Partner Profile

© 2012 IBM Corporation Click here for Table of Contents This document is for IBM and IBM Business Partner use only. It is not intended for client distribution or use with clients. 9 5 Quick Steps to Get Started Visit the Information Management PartnerWorld Site to access Business Partner sales and marketing tools and materials and trainingInformation Management PartnerWorld Site CompleteComplete your Information Management Business Partner profile Plan to maximize your profitability & your team’s education path by reviewing the Software Value Plus (SVP) & Software Value Incentive (SVI) criteria & product categories.Software Value Plus (SVP) Software Value Incentive (SVI) Educate your Sales and Delivery Teams & become SVP Authorized to resell Information Management through Training & Certification.Training & Certification Develop a Marketing plan and take advantage of IBM’s programs and drive demand with IBM Co-MarketingIBM Co-Marketing Resources Join PartnerWorld Join PartnerWorld to become an IBM Business Partner, then…