Assessing the Financial Impact of Changing Beverage Vending Machine Choices – Case Study Project Denise M Brown, PhD Associate Professor Department of Nutrition and Food Systems The University of Southern Mississippi 16 th Annual Leadership Conference for Minority Administrators & 5 th Annual Southern Regional Minority Leadership Conference June 1, 2006 Presented to

Sponsorship by The Bower Foundation in coordination with the MDE Office of Healthy Schools

Study Objectives – SY Change beverage choices in vending machines at school Assess financial impact Identify approaches Healthful beverages available Maintain school profits

Study Objectives – SY Change beverage choices in vending machines at school Assess financial impact Identify approaches Healthful beverages available Maintain school profits

Desoto County Hernando Middle School Olive Branch High School Tishomingo County Tishomingo County High School Union County West Union Attendance Center Ingomar Attendance Center Bolivar County*** West Bolivar Junior High School West Bolivar High School Hinds County Raymond High School Utica Elementary Middle School Bolton Edwards Elementary Middle School Simpson County Mendenhall Junior High School Forrest County Hattiesburg High School Burger Middle School Pearl River County Picayune Junior High School Picayune Memorial High School Harrison County Gulfport High School Gulfport Central Middle School Bayou View Middle School Schools Selected for SY

School District Characteristics Enrollment 350 in smallest school 2000 in largest school 12,000+ students in all participating schools Free School Meals 14% low 100% high

SY Project Requirements Change advertising on beverage vending machines 50% of beverage choices to water, sports drinks, and 100% fruit juices Different prices Collect monthly financial data during SY $3,000 incentive per school in the project

K-12 School Containers Sold 2004/052005/06

K-12 Profits

K-8 School Containers Sold 2004/052005/06

K-8 Profits

High School Containers Sold 2004/ /06

High School Profits

Preliminary Findings 10 schools successfully submitted data 9 of 10 schools continued to make a profit No noticeable change in school meal participation Middle school age (including K-8) preferred 100% fruit juice High school age preferred sports drinks

Preliminary Findings 10 schools successfully submitted data 9 of 10 schools continued to make a profit No noticeable change in school meal participation Middle school age (including K-8) preferred 100% fruit juice High school age preferred sports drinks

Changes in Beverage Industry November 2005 American Beverage Association voluntary guidelines February 2006 MS Beverage Association accepted voluntary guidelines May 3, 2006 Alliance for a Healthier Generation beverage guidelines May 16, 2006 MS Beverage Association accepted revised guidelines July 1, 2006 MS Education Reform Act of 2006 includes all vending

Changes in Beverage Industry November 2005 American Beverage Association voluntary guidelines February 2006 MS Beverage Association accepted voluntary guidelines May 3, 2006 Alliance for a Healthier Generation beverage guidelines May 16, 2006 MS Beverage Association accepted revised guidelines July 1, 2006 MS Education Reform Act of 2006 includes all vending

Alliance for a Healthier Generation May 3, 2006 Announcement No full-calorie beverages by SY Sell water, 100% fruit juice, and milk Portions sized to age groups Limit total calories in beverages

Alliance for a Healthier Generation May 3, 2006 Announcement No full-calorie beverages by SY Sell water, 100% fruit juice, and milk Portions sized to age groups Limit total calories in beverages

Alliance for a Healthier Generation Beverage Guidelines Elementary Bottled water 8 ounce servings of milk 8 ounce servings of 100% fruit juice Middle/Junior High School Bottled water 10 ounce servings of milk 10 ounce servings of 100% fruit juice

Alliance for a Healthier Generation Beverage Guidelines High School Bottled water No or low calorie beverages 12 ounces milk 12 ounces 100% fruit juice 12 ounces light juices and sports drinks 50% of choices must be water or no/low calorie options

MS Legislature Senate Bill 2602 Effective July 1, 2006 Section 18 State Board of Education must adopt regulations concerning vending sales What products may be sold When those products may be sold Vending Regulations – Task Force Met May 17, 2006

Change is Here!! Statewide vending machine standards Focus on nutritional quality Focus on adequate hydration Limit additional calories Healthier choices DO sell!

Change is Here!! Statewide vending machine standards Focus on nutritional quality Focus on adequate hydration Limit additional calories Healthier choices DO sell!