The Fruit Bowl Smoothie Sensation

Mission Statement The Fruit Bowl seeks to serve nutritious smoothies to all lifestyles using only fresh organic ingredients. We believe that making small changes in the health choices we make every day will have a large impact on the future of an individual and their lifestyles.

Our business will be located at 226 Main Street, in the downtown area of Evansville, IN. This is a high traffic area near many other businesses including the Club Fitness Zone gym.

Target Customers

Competitors There are few competitors in our immediate area. Riverview Coffee Company is located 0.3 miles from our business, while a McDonald’s is 0.7 miles away. Both establishments offer smoothies but do not provide organic ingredients or the wide variety of options that our business carries.

Marketing Strategy Channels Facebook Twitter Newspaper and online paper Evansville's Living Magazine Billboards for Interstate 64 and HW 41 Advertising at the gym

Strengths Unique product Educated employees Go Green organic cleaning products Local in-season products We’re open seven days a week with Organic products and only one located in the area.

Weakness Costly Unsteady flow of fruit Training employees Avoid long waits through proper equipment

Opportunities Go Green Healthy Awareness Few competitors Booth at the Fall Festival Traveling Sales

Threats Weather Low income of customers

Business Facility

Business Hours

Management and Personnel Three managers will be employed at The Fruit Bowl, with two working each day. One manager will open from 4 am until 12 pm, and another manager will replace them at 12 pm until close at 8 pm. There will be twelve employees at the fruit bowl, working 4.5 hour shifts when scheduled.

Management and Personnel There will always be 2 employees plus a manager during operating hours. Rush hours (7:30am - 9:00am and 11:00am -1:00 pm) will require 3 employees plus a manager. On Saturdays there will be 3 or more employees at all times.

Internet and /Texting/Cell Phone Usage of Employees Employees are required to keep cell phones and other hand held devices in the break room during their shift. These devices may be used during break time only.

Environmental Recycle bins in the store Compost pile out back of the store for fruit Sell to farmers for profit