1. Welcome…. Randy Steil- Sr. Development Director Kevin Flay- Council Camp Card Chair 2.

Slides:



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Presentation transcript:

1

Welcome…. Randy Steil- Sr. Development Director Kevin Flay- Council Camp Card Chair 2

So why Camp Cards? Great way to keep the program going Helps keep Troop/Pack going Helps the individual Scout Improves Scout communication skills Improves Scout Ownership of Scouting program 3

Setting sales goal to pay for program… Scouts and parents that understand that sales = great program, will be motivated to sell… –Cub Scouts TNAW $20 = 10 cards sold Pinewood Derby Car $4 = 2 cards sold Tiger Crossing Weekend $16 = 8 cards sold Beach Trip with Ice Cream Party $10 = 5 cards sold Bowling Trip $8 = 4 cards sold Week of Day Camp: $105 = 52 cards sold Cub Halloween Weekend $16 = 8 cards sold Know your program and costs, then set your goals to pay for the program through the card sales 4

2015 Camp Card…… Council Sales goal was 1,000,000

So How were our sales???? COUNCIL TOTAL $906,825$894, Sales2014 Sales

The 2016 Camp Card Sponsors McDonalds is back! Sonny’s back again Tijuana Flats is back with 2 great offers Jiffy Lube adds $10 off and 10% off bill Ace Hardware, Sports Authority, Macy’s, Papa Johns, BJs Brew House, LEGOLAND, Orlando Eye, Sea life Aquarium are all new sponsors 7

What’s missing???? 8

2016 Camp Card 1,000,000 in sales????? 9

One time use Snap Offs We now have 6 snap offs! Ace Hardware –$5 off $25 Purchase Sonny’s BBQ –$5 off $25 Purchase Tijuana Flats –$5 off $20 Purchase McDonalds –Free Happy Meal with Purchase of Extra Value Meal Sports Authority –$10 off $50 purchase Macys –10% off entire purchase 10

Renewable use We now have 6 options! McDonalds –BOGO Big Mac (4 dollar value) –Sausage and Egg McMuffin Sandwich Jiffy Lube –$10.00 off + 10% off all Services Papa Johns –25% off all online orders Tijuana Flats –Buy one get one 50% off BJs Restaurant and Brew house –10% off food purchase LEGOLAND, Orlando Eye, Sea Life Aquarium and Madame Tussauds –$49 Legoland ticket, $ park ticket for Orlando Eye, Sea Life and Madame Tussauds 11

What we know….. Experience tells us… Units that have sales goals sell more cards Youth and parents that know their sales are going to pay for more program, sell more Some Scouts see no benefit of selling cards. (i.e.. ISA, rewards, cost of program) –Scouts are not selling the benefit of the cards Majority of returns are from Scouts who sold at Show and Sells but did not sell on their own. Less door to door sales are happening, but remain the highest sales volume per hour 12

Selling Principles What does our current Scout selling message sound like? Hi, my name is…..I’m from Troop….. Would you like to buy a Camp Card? How can our Scouts have more impact when selling? Selling is about connecting And connect quickly…Time is money Show Value, use Location of Show-n-Sell as a benefit 13

Selling Principles cont… 14 Ask Questions Sell features and benefits of sponsors –Tijuana Flats, Ace Hardware, Macys or Sonnys; Spend $5 get $5 –Average bill at Papa Johns- save 25% –Big Mac-Avg. cost per sandwich $4.50 Tell them, show them, ask them, close –Tell them why they are selling the cards and how the card pays for itself –Show them, with examples, what you mean –Ask them if they see the value –Close- Can I save you $5 off your purchase today? (show-n-sell)

Selling Principles cont… What Show-n-Sell chances does the 2016 Card provide? 15

Prizes and Commission Prize orders, unsold cards and balance are due by April 30th If prize order is not turned in, prizes may be delayed or not available Scouts & Units have an opportunity to earn up to 40% commission on the camp cards! In addition to their commission, youth will also receive prizes/gift cards based on the success of their sale Prize form included in each unit guide 16

Commission Commission is based on achieving just 3 tasks: 1.15% Base Commission by placing an order 2.10% for attending kickoff! (Congrats) 3.10% on-time settlement (April 30, 2016) 4.5% Increase your sales by 5% over 2015 OR Recruit 3 new boys to your unit between Jan 1st and April 15th. *****Applications & fees must be turned into District Executive by April 15th. 17

Growth? What growth? Historical Central Florida Council Camp Card Sales District 2015 Card Sales 2014 Card Sales 2013 Card Sales2012 Card Sales2011 Card Sales2010 Sales 2016 Goal Little Econ $137,200$135,610$100,170 $66,915 $120,210$92, Lake $46,275$44,670$59,560 $49,415 $75,285$49, Tuscarora $93,680$92,740$72,945 $54,300 $94,325$76, Three Rivers $60,905$65,945$70,125 $51,805 $81,275$71, Riverside $108,570$121,715$93,230 $67,885 $94,485$60, Fort Gatlin $52,505$49,985$49,155 $58,660 $95,420$79, Challenger $89,150$82,395$79,695 $60,155 $92,665$58, Osceola $48,490$53,510$57,745 $64,450 $76,050$58, Apopka Shores $83,290$80,560$66,875 $61,620 $78,330$55, Seminole Springs $120,105$104,460$88,425 $85,825 $129,070$88, Sand Lake $66,655$62,620$56,865 $51,855 $90,775$74, COUNCIL TOTAL $906,825$894,210$794,790 $672,885 $1,027,890$765,

Pack/Troop growth example Seminole Seminole Springs Troop DistrictUnit2014 cards sold 2015 cards sold 2016 with 10% growth 50% of the Units made their 10% growth last year…… Cub Scout enrollment is up 8%, year over year Boy Scout enrollment is flat year over year

Extra Prizes Weekly Drawing for Scouts who Sold 20+ Cards- New Raleigh Talus 1.0 Bike –(9) Winners: Feb 26 th, March 4, March 11, March 18, March 25, April 1, April 8, April 15, April 24 th Top Selling Scout each district during Sale: New Raleigh Talus 1.0 Bike 20

Unit Chairs Keys to Success Organize a unit kickoff to sell the cards Encourage boys to sell door to door! –Highest Sales rate Participate in Blitz weekends –March 5-6 and April Help set up Show and Sells –High traffic areas are best, don’t have to be at a place that is on the card to sell a lot of them! –Focus on Businesses on the Card Set up unit incentives and competitions for top selling boys 21

Unit Chairs Keys to Success Provide a weekly prize, for highest sellers per week Set a Unit goal and share it with Boys and parents –Create thermometer to identify progress towards goal Collect money, before handing out additional cards Set goals…. Unit and Boy (ex. pay ½ Summer Camp) Any other Keys to your previous success?? 22

Unit Chairs Keys to Success Camp Card Blitz weekends –March 5-6 Neighborhood Blitz weekend –April Sell out Weekend Meet as a unit morning of April 23 th Collect all unsold cards from all scouts, and redistribute to all boys Blitz neighborhoods and book a show and sell location Sell until your remaining cards are sold out and you hit your goal These two weekends are designed to help you have growth in your sale and help give your youth more program in 2016! 23

Unit Chairs Keys to Success Pick up camp cards at February Roundtable Talk to your youth throughout the sale – know who is struggling or doing really well. Share the good news, help those youth who need it. Oversee collection of camp cards, prize forms & money to be turned in no later than April 30th Become an expert so you can be a resource to unit leaders on all things pertaining to the Camp card sale 24

Important Dates February Roundtable Camp cards are distributed. The sale begins! Feb 18-April 30th Camp Card Sale March 5-6 Neighborhood Blitz Weekend March and April RoundtableSales push April Sell out Blitz Weekend April 30th Money, Prize Orders and unsold cards are DUE June Roundtable Prizes arrive and are distributed 25

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