VP of Database Ari Saposh Full Name I Company I Job Title I Email Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

EMAIL + DESKTOP + MOBILE + SOCIAL HOW TO ORCHESTRATE ACROSS CHANNELS & DEVICES TO ACQUIRE NEW CUSTOMERS TODAY Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

Bridge Marketing’s Ever-Evolving Multi-Channel Solution Data Modeling Email Hygiene & Verification Acquisition Email Marketing Agency Services Multi-Channel Campaigns Acquisition of Motrixi DSP Bridge Data Hub 2010 2015 Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

Get Personal. Talk to People, Not Pixels. Multi-Channel Messaging Cross-Device Targeting Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

Coordinate Multi-Channel Communications Email Direct Mail Retargeting – Email Responders Retargeting – Site Visitors Desktop Display Mobile Display Social Video Native Case Study Multinational CPG company 1MM people 1/3 email only 1/3 mobile display only 1/3 both email and mobile display 4-week period Performance Lift of Multi-Channel vs. Single Channel Lift in Response Lift in Conversions Display 70% 50% Email 24% 21% Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

Load your email list to social platforms to create custom audiences. Targeting Across Channels: Apply Retention Marketing Best Practices to Your Acquisition Marketing Program Utilize a data partner that has authoritative data matched to postal and email records. Create audiences based on demographics, interests, behaviors and advanced models. Onboard your target audience to find those people online and on mobile devices. Load your email list to social platforms to create custom audiences. Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

How to Build a Successful Multi-Channel Acquisition Program Set SMART Goals Profile Target Score Scale Re-target Respect Your Customers Report & Measure Optimize Team Up Separate PII from anonymous data Use hashing techniques to mask email addresses Maintain a double-opt-in process when obtaining permission to email Conduct regular privacy audits led by unbiased experts (and make sure your partners do, too) Be risk averse...thrill seekers don’t last long in acquisition marketing Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

One-Stop Acquisition Marketing Shop Strategy Campaign Management Creative Services List Hygiene and Verification Email Delivery Experts AGENCY SERVICES EMAIL SOLUTIONS DIGITAL SOLUTIONS DATA SERVICES Mobile Display Desktop Display Video Social Append Enhance Score Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

Newly Released White Paper BUILDING A SUCCESSFUL MULTI-CHANNEL ACQUISITION PROGRAM A Playbook For Acquiring More Customers Using Email, Desktop, Mobile & Social Ari Saposh I Bridge Marketing I VP of Database I ari@thebridgecorp.com

Contact Info Full Name: Ari Saposh Company: Bridge Marketing Job Title: VP of Database Email: ari@thebridgecorp.com Share an important takeaway you received from this session using hashtag #DD20 for a chance to win an iPad