The Need for Effective Communication Colm Shannon Deputy Director Executive Information Service

Issues What is effective communication? What is effective communication? Why is it important? Why is it important? How communications can help deliver effective communications How communications can help deliver effective communications Your role Your role

Effective Communications

“Internal communications suggests a cure from some ailment we would rather not think about – medicine to be taken because we know it is good for us, but with no great enthusiasm.” James Farrant

Effective internal communications must address – How will RPA affect or benefit me?

Why is communication important? RPA affects 180,000 staff RPA affects 180,000 staff Weak internal communications will undermine external communications Weak internal communications will undermine external communications

How can communications help? Communication is at the centre of the policy process Communication is at the centre of the policy process Leadership Leadership Trust Trust Inclusivity Inclusivity

Your role The process has started The process has started –News letters –Website – circulars –Roadshows –Team brief Communications sub group Communications sub group Communications champions Communications champions Review your communications process Review your communications process Encourage involvement Encourage involvement

Your role (continued) Partnership – best practice Partnership – best practice Monitor and measure Monitor and measure Feedback Feedback

Keep it simple Provide information in a timely and relevant manner and in a way that all your staff are comfortable with.