Radio Sales Services Alliance Progress of recovery uncertain Unemployment at 10% Media particularly challenged –Newspaper –TV –Radio –Internet Progress of recovery uncertain Unemployment at 10% Media particularly challenged –Newspaper –TV –Radio –Internet The Economy & The Media

Radio Sales Services Alliance Revenue off by 20% or more Q3 revenues down by 15% plus Major groups on verge of default –Citadel Chapter 11? –Regent 2010? Volatile and sluggish? 2011? The recovery begins? Revenue off by 20% or more Q3 revenues down by 15% plus Major groups on verge of default –Citadel Chapter 11? –Regent 2010? Volatile and sluggish? 2011? The recovery begins? Radio

Radio Sales Services Alliance Radio

Radio Sales Services Alliance Great stuff!! –General business category info –Limited time opportunities –Local account intelligence –Local consumer data –Co-op –NTR –More Radio needs this information to compete with other media Great stuff!! –General business category info –Limited time opportunities –Local account intelligence –Local consumer data –Co-op –NTR –More Radio needs this information to compete with other media AdMall

Radio Sales Services Alliance Major market broadcasters won’t spend on anything in 2010 Best opportunity is with medium and small market broadcasters –Already investing in RAB –Investment levels in research not sufficient to be profitable –Investment in new research would most likely be at the expense of RAB Major market broadcasters won’t spend on anything in 2010 Best opportunity is with medium and small market broadcasters –Already investing in RAB –Investment levels in research not sufficient to be profitable –Investment in new research would most likely be at the expense of RAB The Problem

Radio Sales Services Alliance RAB –Serious financial difficulties –Future uncertain –Services down to seven employees –Perception at all-time low Greatest dissatisfaction is with medium and small market broadcasters RAB –Serious financial difficulties –Future uncertain –Services down to seven employees –Perception at all-time low Greatest dissatisfaction is with medium and small market broadcasters The Opportunity

Radio Sales Services Alliance RAB –It’s where the money is –2008 dues budget = $6 mil –Current (EST) = $4 mil –About 60% (EST) comes from medium and small market broadcasters RAB –It’s where the money is –2008 dues budget = $6 mil –Current (EST) = $4 mil –About 60% (EST) comes from medium and small market broadcasters The Opportunity

Radio Sales Services Alliance In-station revenue development –Fastest growing vendor segment in Radio Internet and digital assets –Digital monetization high on most broadcaster’s priority list General sales training still important –Tough environment –Turn-over In-station revenue development –Fastest growing vendor segment in Radio Internet and digital assets –Digital monetization high on most broadcaster’s priority list General sales training still important –Tough environment –Turn-over The Opportunity

Radio Sales Services Alliance Sales Development Services Many resources already in place –Research –Technology –People

Radio Sales Services Alliance Executive Team Key, high-profile players –Mike Mahone –Mark Levy –John Potter –Industry name recognition –Impeccable reputation –Recognized knowledge & expertise –Desire to help the industry

Radio Sales Services Alliance Consumer Marketing The Opportunity A Division of Sales Development Systems

Radio Sales Services Alliance Purpose To provide resources, training, revenue, and support for the local sales efforts of member stations. A for-profit division of Sales Development Systems A Division of Sales Development Systems

Radio Sales Services Alliance Primary Revenue Centers Members Services In-person Training In-station Revenue Development Consultancy Services Secondary Revenue Annual Conference Vendor Partner Program A Division of Sales Development Systems

Radio Sales Services Alliance Research –Business category information –Local market & consumer data –Major account information –Local advertiser research Ad funding –Co-op –NTR –Cause Related Research –Business category information –Local market & consumer data –Major account information –Local advertiser research Ad funding –Co-op –NTR –Cause Related Resources

Radio Sales Services Alliance Creative –Sample commercials (audio) –Sample commercial scripts Promotions Competitive media data Interactive / digital –Articles –Research –Client and category intelligence –Training Creative –Sample commercials (audio) –Sample commercial scripts Promotions Competitive media data Interactive / digital –Articles –Research –Client and category intelligence –Training Resources A Division of Sales Development Systems

Radio Sales Services Alliance Daily newsletter –Ad-ology On-line training (video) –Basic –Advanced –Management –Interactive Daily newsletter –Ad-ology On-line training (video) –Basic –Advanced –Management –Interactive Resources A Division of Sales Development Systems

Radio Sales Services Alliance Local revenue development –Training –Full market prospecting –Advertiser seminar –Assist with closing On-air Online Direct mail Events Local revenue development –Training –Full market prospecting –Advertiser seminar –Assist with closing On-air Online Direct mail Events Resources A Division of Sales Development Systems

Radio Sales Services Alliance Consultancy Services –General sales management –Interactive / digital Consultancy Services –General sales management –Interactive / digital Resources A Division of Sales Development Systems

Radio Sales Services Alliance Consumer Marketing The Opportunity A Division of Sales Development Systems Break even by end of Year #2 $1.7 mil by end of Year #3 $3.0 mil by end of Year #4

Radio Sales Services Alliance Consumer Marketing What’s Next? A Division of Sales Development Systems