Grenada Hotel & Tourism Association
Marketing Campaign Clevon J. Noel IT Officer Grenada Hotel & Tourism Association April 9, 2013
Grenada Hotel & Tourism Association How To Create An Marketing Campaign Define your Audience Determine the Purpose Outline your Goals Determine the Frequency Create a Timeline
Grenada Hotel & Tourism Association Define Your Audience
Grenada Hotel & Tourism Association Determine Your Purpose
Grenada Hotel & Tourism Association Define Your Purpose Your purpose answers the following questions: Why does this audience want to hear from me? What useful information can I provide to this audience? What do I want to accomplish with my marketing?
Grenada Hotel & Tourism Association Outline Your Goals What is your goal How you would go about achieving your goal How will you measure your goal
Grenada Hotel & Tourism Association Determine Your Frequency
Grenada Hotel & Tourism Association Create a Timeline Day 1? – Topics to include Day 2? – Content & Images Day 3? – Create Campaign Day 4? – Send Campaign
Grenada Hotel & Tourism Association Thank You Clevon J. Noel IT Officer Grenada Hotel & Tourism Association