Grenada Hotel & Tourism Association. Email Marketing Campaign Clevon J. Noel IT Officer Grenada Hotel & Tourism Association April 9, 2013.

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Presentation transcript:

Grenada Hotel & Tourism Association

Marketing Campaign Clevon J. Noel IT Officer Grenada Hotel & Tourism Association April 9, 2013

Grenada Hotel & Tourism Association How To Create An Marketing Campaign Define your Audience Determine the Purpose Outline your Goals Determine the Frequency Create a Timeline

Grenada Hotel & Tourism Association Define Your Audience

Grenada Hotel & Tourism Association Determine Your Purpose

Grenada Hotel & Tourism Association Define Your Purpose Your purpose answers the following questions: Why does this audience want to hear from me? What useful information can I provide to this audience? What do I want to accomplish with my marketing?

Grenada Hotel & Tourism Association Outline Your Goals What is your goal How you would go about achieving your goal How will you measure your goal

Grenada Hotel & Tourism Association Determine Your Frequency

Grenada Hotel & Tourism Association Create a Timeline Day 1? – Topics to include Day 2? – Content & Images Day 3? – Create Campaign Day 4? – Send Campaign

Grenada Hotel & Tourism Association Thank You Clevon J. Noel IT Officer Grenada Hotel & Tourism Association