Chapter 10 Business Research and Report Writing 10.

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Presentation transcript:

Chapter 10 Business Research and Report Writing 10

Chapter 10Krizan Business Communication ©20052 Why are executive summaries included in formal reports?

Chapter 10Krizan Business Communication ©20053 Executive summaries are included because they provide brief overviews of report contents.

Chapter 10Krizan Business Communication ©20054 Compare and contrast the terms executive summary and conclusion.

Chapter 10Krizan Business Communication ©20055 Both are summaries of report contents.

Chapter 10Krizan Business Communication ©20056 An executive summary  Is located before the body  Restates each section  Emphasizes findings, conclusions, and recommendations

Chapter 10Krizan Business Communication ©20057 Conclusion  Is located after content analysis section  Consists of summary statements

Chapter 10Krizan Business Communication ©20058 Distinguish between formal and informal reports.

Chapter 10Krizan Business Communication ©20059 Formal reports  Consist of many sections  Written in third person  Contain primary or secondary research  Include visual aids

Chapter 10Krizan Business Communication © Informal reports are  Brief  Written in first person  Contain no visual aids

Chapter 10Krizan Business Communication © Compare and contrast informative and structural headings.

Chapter 10Krizan Business Communication © Both types of headings help the reader follow the report.

Chapter 10Krizan Business Communication © Informative headings indicate section content.

Chapter 10Krizan Business Communication © Structural headings emphasize functional sections within a report.

Chapter 10Krizan Business Communication © Compare and contrast conclusions and recommendations.

Chapter 10Krizan Business Communication © Both are located near the end of formal reports.

Chapter 10Krizan Business Communication © Conclusions are summary statements of content analysis.

Chapter 10Krizan Business Communication © Recommendations are the writer’s suggestions for solving problems.