FUNDRAISING FOR AGRICULTURE, EDUCATION & OUTREACH Thomas A. Fretz Executive Director, NERA Thomas A. Fretz Executive Director, NERA

There’s no Fundraising Success without …. Relationship and Involvement with the Donor Good public relations Trust and Respect – Internal and External Teamwork – No one person gets the $$$ Positive Attitude People give to help People Relationship and Involvement with the Donor Good public relations Trust and Respect – Internal and External Teamwork – No one person gets the $$$ Positive Attitude People give to help People

What makes for successful fundraising? It’s about relationship building It’s about the experience If you do a good job with your mission, you will do a good job with fundraising and will be successful It’s about relationship building It’s about the experience If you do a good job with your mission, you will do a good job with fundraising and will be successful

Basic Principles of Fundraising Institutional Planning – Objectives set first (Need to know and establish your institutional goals) Deans and Development Officers are key to planning Key volunteer leadership required from the start Commitment of the Dean Institutional Planning – Objectives set first (Need to know and establish your institutional goals) Deans and Development Officers are key to planning Key volunteer leadership required from the start Commitment of the Dean

Basic Principles of Fundraising Goals must be current, clear, believable, realistic and salable It’s about relationship building People give to help people, fulfill dreams, and do good Important to show a faculty/staff commitment Goals must be current, clear, believable, realistic and salable It’s about relationship building People give to help people, fulfill dreams, and do good Important to show a faculty/staff commitment

Evaluate Identification of Prospective Donors Strategize VisitQualify Involve Solicit Steward The Fund-Raising Process

Advancement vs. Development Public Relations Government Relations Alumni Relations University Relations Publications Development Public Relations Government Relations Alumni Relations University Relations Publications Development

Capital / Comprehensive Campaigns Campaign Mode – focused –Planning –Goal setting –Marketing –Communications Campaign Mode – focused –Planning –Goal setting –Marketing –Communications

Motivation for Gift Giving Commitment to the Institution – a sense of belonging Gratitude Responsibility Belief in project Desire to Memorialize or Honor Commitment to the Institution – a sense of belonging Gratitude Responsibility Belief in project Desire to Memorialize or Honor

Motivations for Gift Giving Recognition Immortality Guilt Leverage Tax deductions Power Recognition Immortality Guilt Leverage Tax deductions Power

Fund-Raising Programs Students – Inform and Educate; involve in a senior project Young alumni – lower level annual fund Middle-aged Alumni – Donor society; Major gift prospects; Campaign leaders Older Alumni – Trusts and Bequests; Alumni leadership Students – Inform and Educate; involve in a senior project Young alumni – lower level annual fund Middle-aged Alumni – Donor society; Major gift prospects; Campaign leaders Older Alumni – Trusts and Bequests; Alumni leadership