Strategic Communication: Relationship to Organizational Communication?

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Strategic Communication: Relationship to Organizational Communication? Chapter 13/PDF (Papa, Daniels, & Spiker, 2008)

Strategic Communication Linear or transactional Relevant audiences = Stakeholders Some persuasive element Resources required Need for effective communication

Internal Vs. External Blurred Lines? Employee communication Examples Orientation Indoctrination Morale and Satisfaction Compensation and Benefits Organizational Change and Development (Informing/Understanding) Public Relations Image Building Issues Management Risk Communication Crisis Communication

Functions Symbolic Interactionism (Mead) Traditional Concerned with information flow (breakdowns, distortions), strategies, group problem solving, etc. Production Maintenance Innovation Uncertainty and Information Accuracy Social Capital Interpretive Concerned with Culture and Individuals’ Experiences Symbolic Interactionism (Mead) Construction of reality (Berger and Luckmann) Critical Concerned with Oppression and Discrimination Source of Control and Manipulation

Perspectives on Organizational Communication Traditional Objective Org. as Machine; Organism Interpretive Subjective Org. as culture Organizational reality = socially constructed Critical Org. as site of oppression Language & Structure’s role in oppression Goal = conscious raising and emancipation

Perspectives Traditional Perspective Interpretive Perspective One of major concerns: effective public communication, external vs. internal Interpretive Perspective One of major concerns: social construction of reality and sense making as it relates to strategy Critical Perspective One of major concerns: Is strategy manipulated in favor of the elite?