EXECUTIVE SUMMARY By: Alex Torres, Dave Olkovetsky, Dima Perkis, and Julia Neverova.

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Presentation transcript:

EXECUTIVE SUMMARY By: Alex Torres, Dave Olkovetsky, Dima Perkis, and Julia Neverova

It All Started When… single motivational idea colleagues graduating from college, revamping sunglasses in the eyes of the consumer. Training ImageFx designer eyewear at competitive prices UV blocking eyewear Stylish lenses cutting edge technology

Company Description Revitalize the eyewear market Increase popularity and purchase. High-quality Inexpensive Appealing Caters completely to its customers’ needs Opinions of the customers.

Management IMAGE FX TEAM Well-selected Educated Extensive training in research areas Best services

The Product STAGE OF R&D entrepreneurial stage R&D members are responsible for creating the eyewear prototypes.

Competition COMPETITORS World competitors Ray- Ban Optics Oakley Bòlle

Marketing MARKETING promise of superior value current customers by delivering satisfaction Target

STARTING CAPITAL Will require a total of $75,000. Banks Strategic alliances Investing $20,000 of our own money Strategic alliances w/ vendors => backing on consignment Venture capitalist’s support

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