Who’s Afraid of the Google Wolf? Stephen Abram Vice President, Innovation SirsiDynix

Resistance is NOT futile!

The Virtuous Triangle Where am I coming from...? All Users Library Users Academic College Public School (pre-K-12) Special, i.e. Government Military Medical Corporate Global Non-users

University and Colleges Schools and Public Libraries Card Holders Content & e-Resources: eGov, Programs & Alliances Local and Government Partners DE Learning & Education Future Component Community Groups Future Components Collections Connections & Resources Emerging Model for Community, Learning and Research Enterprises FacultiesStudents Researchers Clubs Hobbyists Credit: adapted from Rick Luce, LANL

Usability The A frame adopted from newspaper layout is not what works. Eyetools

Normative and Market Data Personas Usability Tests The Library World

Normative Data Personas Usability Tests The Library World The Real World

Content Map Source: AISTI

US Libraries Daily Circulation 1.OCLC, “Libraries, How They Stack Up”, Copyright 2003 OCLC Online Computer Library Center, Inc. 2.Cox, John. “Amazon dives into technology services.” InfoWorld, June 10, (Accessed August 28, 2003.). “How to go from 100 to 1.5 million unites per day.” Internet Retailer, June 10, (Accessed August 28, 2003.) Businesshttp:// tailer.com/ dailyNews.asp?id= FedEx Annual Report 2003 Library Printed Material 5.4 M 1 Library Online Material 5.7 M 1 FedEx 5.3 M 3 Amazon 1.5 M 2 SirsiDynix software circulates 2,000,000 books daily

US Libraries as a Destination US PUBLIC LIBRARY VISITS 1.1 Billion (STATE LIBRARY DATA, ) US SPORTS ATTENDANCE.2 Billion (STATISTICAL ABSTRACT 2002, CHART __224) 9X 250 million people see SirsiDynix software in libraries

Library Card vs. Driver’s License New York Public Library Six times more people have library cards than driver’s licenses globally 1 SirsiDynix software manages more patron cards than global driver licenses 1.OCLC, “Libraries, How They Stack Up”, Copyright 2003 OCLC Online Computer Library Center, Inc.

And more... Americans go to school, public and academic libraries more than twice as often as they go to the movies. There are more public libraries (16,220, including branches) than McDonald's restaurants (13,000) in the U.S. Reference librarians in the nation's public and academic libraries answer more than 7 million questions weekly. Standing single file, the line of questioners would stretch from Boston to San Francisco. Americans spend more than three times as much on salty snacks as they do on public libraries.

Simple Stories about Value Florida Florida's public libraries return $6.54 for every $1.00 invested from all sources! South Carolina The total direct and indirect return on investment for every $1 expended on the state’s public libraries by SC State and local governments is $4.48—almost 350%!

Classic Technology Adoption Source: Geoffrey Moore. Crossing the Chasm, Where Are We?

What if... You can find 15,000,000 books through the Google 5 and the Open Content Alliance?

What if... I can find a locally engaging experience through Google Maps and Google Local?

Google & Kansas City

books

Google and 3D San Francisco first…

What if SmartPhones become the dominant device?

Nano Phone, Cardphones,...

What if... An easy seamless DRM Payment system develops through PayPal / Verisign / eBay / Google Wallet?

Get your Texthead to Nexthead MP3’s Streaming Media Voice search

Next Massive Wave of Innovation will Start in 2006/7 Secure Broadband Wireless Low-Power- Consumption Mobile/Display Devices Real-Time Infra- structure Transition to Service-oriented architecture 2006/7

Google Wireless San Francisco… SEC Filing in 2005 – 18 more cities now.

Google invests in wired …

Bidirectional wireless module Hydro Broadband

What if... Users have materially changed?

The Scary re- wiring of the Millennials and post-Millennials

Principled / Values More FriendsMore Diverse Respect Intelligence Optimistic / Positive Internet Natives More Choices Format Agnostic Balanced LivesAdaptive / Flexible Civic Minded High Expectations CollaborativeNomadicGamersExperiential IndependentConfidentDirectMore Liberal Multi-taskersInclusivePatrioticEntrepreneurial Healthy LifestyleFamily Oriented GraphicalAchievement Oriented Millennial Characteristics Credit: Richard Sweeney, NJIT

Reminder: 150,00-250,000 A DAY!

What if... The entire entertainment world mutates? Streaming everything everywhere.

What if... CD-Rom and DVD retire in 2012?

Podcasting

Video iPod etc.

What if... Google Scholar and Google College actually work?

Add hundreds of database Suppliers (MS already has about 120. Make it OpenURL compliant Make it Browserless Add a toolbar that behaves in a research way Integrate e-commerce for articles, standards, etc. Predict their needs through mining of Gmail, surfing, and behaviours Personalize it and track your needs and Add alerts … Add for online discussions, communities of practice, group and Individual blogs and connections through social networking software Add tools – citation, RefWorks, ProCite, stat packages, And then ally with Sun to build a new OS for wireless world… Writely! Add virtual reference Do OCLC stuff

Can Google keep up this much change?

What if... Everything goes personal?

Personalization

What if... Search gets better and needs new hooks?

Are you up on tagging? How about folksonomies?

SirsiDynix Library Transactions

The Long Tail of QUESTIONS libraries

Great Expectations The future is already here, it’s just not evenly distributed yet.

Expectations 1.0 Search Retrieve Print Link Navigate Read...

WEB 2.0 RSS – really simple syndication Wikis New Programming Tools: AJAX, API Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag Clouds Social Networking Open access, Open Source, Open Content Commentary and comments Personalization and My Profiles Podcasting and MP3 files Streaming Media – audio and video User-driven Reviews Rankings & User-driven Ratings Instant Messaging and Virtual Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking

Pandora

You Know You're Web 2.0 When... You can easily comment on, or preferably, actually change the content that you find on a Web site. You can label your information with tags and use them to find that information again.use them Your Web page doesn't reload even once as you get a whole lotta work done. You are actively aware of other users' recent activity on a site. It's possible for you to easily share with others the information you're contributing on the Web site. You can syndicate your information on a Web site elsewhere on the Internet through a feed like RSS or Atom. You can pick and choose the pieces of a Web site that you like and then add that functionality to your own site.pick and choose There are easy ways to find out what content is the most popular or interesting at the moment.easy ways You heard about a new Web site because a friend enthusiastically recommended it to you out of the blue. There happens to be a mind boggling amount information and a lot of people on a site, yet it seems easy to find what you want and communicate with others. Everything you ever added to a given Web site can be removed easily at your whim.removed easily The Web site actively encourages you to share and reuse its information and its services with others. And it even provides a license to do so.license

6 specific Areas to Focus on Lesson level implementation Mandate integration (workflow) Supporting Edgelessness Seamless find (OpenURL) Social spin (data-driven) Get beyond lists

Stephen Abram, MLS VP Innovation, SirsiDynix Cel: Stephen’s Lighthouse Blog Let’s Go!