Go Inbound! Kipp Bodnar. I’m Brian Halligan. Nice to meet I’m Kipp Bodnar. Nice to meet you.

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Presentation transcript:

Go Inbound! Kipp Bodnar

I’m Brian Halligan. Nice to meet I’m Kipp Bodnar. Nice to meet you.

I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 I wrote The B2B Social Media Book.

Why is renting ok in your marketing?

@KippBodnar Marketing is an asset NOT an expense. “ ” Tweet This!

People don’t want to be interrupted.

INBOUND MARKETING IS ABOUT ATTRACTING AND CONVERTING NOT INTERUPPTING

1 1 Inbound Marketing SEO Blogging Landing Pages Lead Nurturing Marketing Social Media Analytics

Don’t take my word for it.

Mind- blowing Inbound Marketing statistics 10

78% of Internet users conduct product research online. DATA SOURCE, MONTH & YEAR

Mobile Dominating Web Browsing Source: ComscoreComscore Web Browsing 72 Minutes Mobile App Usage 94 Minutes

Changing Affinity Marketing

Traditional Affinity Marketing Big Bank Supermarket Chain AAA

Affinity Marketing Online

Affinity online is niche and diverse

Online Affinity Marketing Blogger Forum Niche network Business Owner

Affiliate Marketing

@KippBodnar Affiliate Marketing is results-based attention renting “ ” Tweet This!

Owning the attention.

STOP RENTING… START OWNING…

THANK YOU

I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 I wrote The B2B Social Media Book.