By: Melissa Zea & Megan Coughlin

 Has anyone drank a Four Loko? If so, did you continue to purchase and consume? If not, why?  What are your opinions regarding the ban of Four Loko? Pro? Con?

 “One of the most dangerous new alcohol concoctions”  FTC is investigating whether the drinks are explicitly designed to attract under aged drinkers  Four Loko is under revision of FDA  Co-Founder of Phusion Projects believes Four Loko is being unfairly singled out

 After an incident at Central Washington University, the ban of Four Loko beganFour Loko  College students mixed Four Loko with hard alcohol  Police officials initially believed the students’ drinks were laced with a date rape drug  9 hospitalized  1 near death

CONTENTSVARIETIES  Fruit Punch  Blue Raspberry  Lemonade  Watermelon & Cranberry Lemonade  Lemon-Lime  Orange Blend  UVA  Alcohol, Caffeine, Taurine, Guarana  12% alcohol in a 23.5 oz can  Affordable About $2-4 a can “You can get drunk for $5 all night.”

 States that have banned Four Loko thus far: Oregon Oklahoma Utah Washington New York Michigan City wide ban in Chicago

 Product placement Convenience in location – Grocery Stores Four Loko located in refrigerated aisles next to non-alcoholic energy drinks  Social needs Acceptance, Need to Belong  Hedonic consumption Need for excitement Escape mundane aspects of life  Perceptual Defense Many consumers are aware of dangers and still choose to purchase/ consume Four Loko

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