分析1314 何明珠马红霞曾梦霞.

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Presentation transcript:

分析1314 何明珠马红霞曾梦霞

DOVE: D= DON'T O=YOU V=LOVE E=Me DO YOU LOVE ME connect dove the Chinese translation is the dove,and the meaning of peace . Chinese homophonic''blessed''dove that get happinese Dove Chinese translation is gezi, and the meaning of peace

3.德芙的广告(advertising slogans) 4.德芙的宣传单(leaflet) 德芙 1.德芙的简介(brief introduction) 2.德芙的价目表(price list) 3.德芙的广告(advertising slogans) 4.德芙的宣传单(leaflet)

Brief introduction The story begins in the 40s of last century, a day of Greek Americans Leon saw his son being disregarded safety street, going on a ice cream truck, motivated by the son safety concerns, in order not to let his son to buy an ice cream while running on the road, the Chicago candy store owner decided to develop a kind of kind of high quality chicago ice cream. After several months of products formula constant adjustment and improvement, the love and health quality chocolate ice cream has finally come out, and Leon was named dove.

Dove, our preferred Entered China in 1989, China in 1995 to become the leading brand of chocolate Only seven years time, the rapid development of China, is rapidly becoming the preferred chocolate fans , enough shows its unique taste ,taste pure.

The advertisement of Dove generation and people feel consistent 1.Romance Love is chocolate,love is a melting heart. 2.Youth Happiness of youth, beautiful face , beautiful feeling and the beautiful story. 3.Health Scientific and reasonable edible chocolate will give us the joy of life bring happiness. 4.Energy Chocolate is a sports and travel the ideal energy and nutritional supplements.

Chocolate is sweet candy ,dove--a brand of people for having heard it many times, it make sweet love to the world ,to care for the passion to the world , the vitality of youth to the world...

There are seven days in one week and we have '' rometic,youth,health,strength,care...'' every day we have a reason to love chocolate.

Dove price list

1.牛奶香浓，丝般感受 Aroma 2.心随心动，愉悦丝滑 Silky 3.得到你是我一生的幸福 Happiness

Dove chocolate valentine's day activities 我的爱情我的巧克力 love her for to buy dove! Time: On February 14 Place:Wal-Mart Tel:010-02146666 Content:Buy chocolate send roses !