Nirma Payal Patel (1335) MBA – IV. Product – Brand Relationships Products (Brand Name) Product Categories Parent Brand Nirma Consumer Products Soaps (NIMA)

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Presentation transcript:

Nirma Payal Patel (1335) MBA – IV

Product – Brand Relationships Products (Brand Name) Product Categories Parent Brand Nirma Consumer Products Soaps (NIMA) Detergent (NIRMA SUPER/ NIRMA POPULAR)Salt (NIRMA SHUDDH) Scouring Products (NIRMA CLEAN / NIRMA BARTAN BAR) Industrial Products Various Chemicals

Product – Brand Relationships Products (Brand Name) Product Categories (Brand) Parent Brand Nirma Consumer & Industrial Products Education Services (NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOG Y Various Colleges

Nirma University of Science and Technology Institute of Technology (Degree and Diploma Engineering) Institute of Science (M. Sc., Ph. D.) Institute of Law (LLB) Institute of Pharmacy (B. Pharm. & M. Pharm) Institute of Architecture (B. Arch.) Institute of Management (MBA, Ph. D., BBA-MBA)

Nirma: Branded House: Family Branding Here company “Nirma” is Brand. All products and services within that company are subsets of the primary brand. Examples: Nirma Super, Nirma Shuddh, Nirma Clean, Nirma Bartan, Nima, Nirama University of Science and Technology Nirma - family branding, as NIRMA uses a brand name for two or more products. All products use the same means of identification and have no additional brand names or symbols attached.