Advertising

Functions of Advertising

Ads give _____________ to consumers? information

_________ a new product or service. Introduces

Advertising Helps to _____ _____ TV, Magazines, Newspapers, Radio, etc. companies pay for advertising space or time.

Adveritising Helps to Pay For Tv, magazines, newspapers, radio, etc. Companies pay for advertising space or time.

Advertising Serves the public with ______ ________ _____ such as anti- drugs/ smoking campaigns. Public Service Ads

Advertising Promotes _____________

Advertising Promotes competition

Advertising Allows to you to do __________ shopping. Comparison

Problems with Advertising

Problems _________ _______ and _______ are used to avoid making direct statement. They ______ _______ but they do not give all the details cleary. Invisiblewords Puffery Don’tLie

Problems Ads create a ______ by appealing to your _________ and ___________. want emotionsinsecurities

Problems Ads _________ tv, radio programs, and clutter newspapers and magazines. interrupt

Problems Advertisements are ______ and ultimately that expense is passed on to the consumer. costly