Why is International Market Research So Important? Kaitlan Locke Kiersten Sambrailo Jill Sawatzky.

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Presentation transcript:

Why is International Market Research So Important? Kaitlan Locke Kiersten Sambrailo Jill Sawatzky

Why Market Research? To learn what you can hope to accomplish To learn what not to do and avoid cross cultural blunders International vs. Domestic May use product differently Respond to marketing differently The smallest details can influence your success

Advertising Translation Errors Pepsi Gerber Electrolux Schweppes Tonic Water Matsushita Electric Locum

How to Avoid These Blunders Schedule more time for market research prior to any international launch Diversify your market research channels Use web marketing to stimulate international market feedback Question everything possible Be methodical

Relation to Class Translation issues Global marketer’s dilemma Adapting to local markets Offer the same product, marketing, and advertising everywhere? Adapt the product, marketing, and advertising to each society?

Sources research-so-important/ research-so-important/ fun.com/coloringpages/kleurplaat_Woody- Woodpecker_90.aspx fun.com/coloringpages/kleurplaat_Woody- Woodpecker_90.aspx electrolux.html electrolux.html html html unintentionally-offensive-business-and-product-names unintentionally-offensive-business-and-product-names