Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. Presentation 2013 FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL IN THE WORLD 126 Jun 2013

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. Overview BACKGROUND DRAMA COLLABORATION TIME – BELT COLLABORATION

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. BACKGROUND ｜ 背景 Introduction of drama in October Current situation of Hello! Japan: Athletic Fire | 炎の体育会 TV Viewers feedback since launch ＜日本語翻訳入れる＞ Most requested genre = dramas ＜日本語翻訳入れる＞ Grid revamp and improvement ＜日本語翻訳入れる＞ Addition of other genres ＜日本語翻訳入れる＞ Music Station | ミュージックステーション Gochi Dinner is on You Tonight! | ぐるぐるナインティナ イン

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. BACKGROUND Past J-Dramas aired in Singapore: Popularity of J-Drama: Availability on both Pay and Terrestrial TV ＜日本語翻訳入れる＞ Cast driven: Kimura Takuya, Matsushima Nanako ＜日本語翻訳入れる＞木村拓哉、 松島菜々子 Very popular, especially in 80s ＜日本語翻訳入れる＞ Domestic focus of J-Drama distribution = popularity died down ＜日本語翻訳入れる＞ Overtaken by K-drama in 2000s ＜日本語翻訳入れる＞ Oshin| おしん Under One Roof| ひとつ屋根の下 Long Vacation ロングバケーション Love Generation 恋愛世紀

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. BACKGROUND TBS : A Natural partner One of Japan’s producers of top rated drama ＜日本語翻訳入れる＞ Key shareholder for Hello! Japan channel ＜日本語翻訳入れる＞ [ Summer Snow ] 夏之雪 [ Kurosagi ] クロサギ [ Good Luck!!| グッドラッ ク！！ ] Boys Over Flowers| 花より団子 [ Crying Out Love in the Centre of the World ] 世界の中心で愛をさけぶ [ Orange Days| オレンジデイズ ]

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. DRAMA COLLABORATION Simulcast plan: To air top rated drama on H!J together with TBS VS New 木村拓哉 ドラマ  Ideal and best title to launch this effort  Ratings winner, regional recognisability and publicity blitz

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. DRAMA COLLABORATION VS Simulcast: tried and tested  Regional trend: Drama from Korea, Taiwan and Hong Kong  For Japanese content:  Anime: Mediacorp Arts Central/okto in 2008, subsequently on Animax  Drama: NTV’s The Files of Young Kindaichi in 2012  Simulcast/Same day telecast in StarHub (SG), TVB J2 (HK), Videoland (TW), TV Japan (US) and SBS Plus (KOR)

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. DRAMA COLLABORATION

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. DRAMA COLLABORATION Benefits! TBS  Cement position as regional content provider SPONSORS/ ADVERTISERS  Increase presence and branding  Wider reach and exposure, beyond domestic Japan   Immediate and consistent message to all target audience 

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. DRAMA COLLABORATION Benefits! INDUSTRY  Key benefit: Eliminate piracy concerns!  Raise drama’s profile and attractiveness for regional broadcasters  Pave way for regional licensing and merchandising market TARGET VIEWERS  Regional and global viewers can enjoy drama together with Japanese audience  Immediate discussion and feedback via social media  Raise profile and rekindle interest in region for J- Drama

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. BUT, THAT’S NOT ALL … We’re proposing a longer term content partnership!

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. TIME BELT COLLABORATION Simulcast plan: To air TBS’s 日曜日 21 時 ドラマ time slot VS Long Term simulcast  Propose to work together for 1 year (4 dramas), with annual renewal  H!J channel will broadcast all dramas aired on that time slot  Much stronger selling point and promotional angle Co-branded Drama belt  “Best of TBS drama on Hello! Japan”  Reinforce TBS’s content and brand presence on regional platform  Stable output of TBS’s key content to regional audiences and advertisers

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. OFFERS … VS Marketing  Coverage in TNP/ Life!, ala regular columns on K-drama  Promotional efforts to viewers PR  Input from Chloe and Candice  … Local Sales  … Merchandising  Working with Poh Kim/Odex for DVD releases  Potential for character merchandising licenses to be released

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. WHAT DOES TBS NEED TO DO? Nothing much, actually!

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. TBS’S INPUT VS Materials delivery  Standard content sales materials: tape, promo photos, script etc.  Timeline will be earlier, especially scripts for dubbing Timelines  Will discuss on operational issues and timelines to ensure smooth flow Acquisition terms  Will propose reasonable license fee to reflect long term, risk sharing relationship  3 years, 5 repeats Licensed Rights  Minimum of Pay TV (Cable) and IPTV rights  Multiple territories: Singapore, Indonesia, The Philippines, Hong Kong, Thailand (tbc)

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. SUMMARY TBS’S EXPOSURE  Drama receives long term regional exposure  Brand receives long term regional presence  Minimal risk and minimal effort 木村さんの新しいドラマ  Best choice to kick off simulcast time belt  Best results for promotional blitz and PR campaign  Best interest from viewers and broadcasters

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. thank you Any questions?