Harriet Kingaby IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WHY ENGAGEMENT?

CREATE SOCIAL PROOF SOCIAL PROOF

REBOUND

GOOD LIFE OBJECTIVES Raise awareness of and participation in the Good Life Initiative Change behaviours around energy, travel and resource use Promote community cohesion through engagement with activities

GOOD LIFE CHALLENGES PROJECT FATIGUE …many current projects based in New Earswick VARIED COMMUNITY …wide variety of ages and socio-economic groups LACK OF AGENCY …many residents time poor and don’t feel they can affect change RATIONAL APPROACH …some of the project team wanted messaging based solely on monetary savings and information

KNOW YOUR AUDIENCE

UNDERSTAND WHY

SIZZLE

START A CONVERSATION

Gamification MAKE IT A PLEASURE

EMPOWER

FEEDBACK

Harriet Kingaby THANKS