Using Google Analytics CMS User Group Meeting October 21, 2015.

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Presentation transcript:

Using Google Analytics CMS User Group Meeting October 21, 2015

Topics What can you learn from GA? What reports should you use? What can you do with this information?

Why? Websites don’t exist in a bubble Engaging websites reflect vibrancy

The number one question: Are we creating effective content?

What will Google Analytics do for me? Measure Learn Take action

Measure What’s happening on the website? Where do people go? How many pages did they visit? How long are they there?

Learn Are users going to the places we expect? Are users spending enough time in the places we expect?

Take action How can we apply what we know about how users are using the site? What goals should we set?

Google Analytics google.com/analytics/

Resources analyticsacademy.withgoogle.com support.google.com/analytics analytics.blogspot.com

Questions?