The scientist role in science delivery What’s next? It’s your move. Disclaimer: No research was used in the genesis of this presentation – all information is purely my opinion.

Statistical Analysis

Effective science delivery “Communicating FLR research beyond the scientific community to inform and educate non-FLR audiences that will build partnerships and influence policy in a positive manner.”

Science Delivery – Great idea!!! But what is it gonna cost me? Costs: Time, Patience Benefits: Building partnerships; effective partnerships can change practices and policies that will serve the greater good of the earth and humanity; more $$$$ to continue your research

OK, science delivery needs to happen but is it really my job? Yes – at least to the level of working with a communications or science delivery specialist.

4 Habits of Highly Effective Science Delivery Specialists  People who know your research – or at least an understanding of science.  Ability to communicate to a wide range of audiences  Flexible in repackaging information about FLR to different audiences  Use a wide array of delivery tools

Match the delivery system to the audience –you must do this.  How does your audience receive information? Newsprint/magazines? TV? Internet? Direct Marketing?

Having a Website is not Enough!  Understand the habits of Web users and design accordingly  Promote your site and measure success  Update and maintain your content  Be willing to take chances and make mistakes  Keep a constant dialogue with your users

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Just because you can do it does not mean you should…  Online chat with scientists  Unsustainable technology  Knowing your customers, how they want to be reached, how they learn, how they prioritize information received  Unprepared for demand: Live Webcam at Mt. St. Helens

Did you get it right?  User feedback (e.g. face-to-face, , phone)  Focus groups  Accept feedback that you are given  Web site statistics  Constant Dialogue with your partners  Treesearch – Ann Bartuska

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IUFRO FLR Conference is over – what happens Next? What becomes of the information delivered and exchanged in Seoul? Who else needs to hear this? Who is going to make sure it happens?

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Final Thoughts “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” -- Charles Darwin