1 Recommendations for the Design of Flat-Size Mail Automation-Compatibility Recommendations for the AFSM 100 Joyce McGarvy. George Hurst Washington DC, November 5, 2003

2 Objective  Identify Key Factors Contributing to Miss-Feeds, Miss-Sorts, and Damaged Mail  Develop a Brochure and Video Recommending Design Alternatives to Avoid Problems  Use Language that is Easy to Understand & Follow  List the 3 “R’s” ( Regulation, Recommendation, Reason)  Acknowledge Current Industry Capabilities and Customer Needs - Production Equip/Cost/Creativity  Do NOT Create Additional Mailing Requirements

3 6 Main Areas of Focus 1. General Mailpiece Structure Dimensions, Weight, Thickness, Uniformity, Flexibility, etc. 2. Bound, Unbound, and Folded Flats Bound Flats, Folded Flats, Loose Inserts 3. Saddle Stitching Number Used, Size, Tension, Placement 4. Cover Design & Materials Basis Weight, Cover Folds, Lacquer 5. Polywrapped Flats Tightness, Selvage, Seam Placement 6. Glossary Definitions of commonly used design & construction terms

4 Next Steps  Finalize Brochure 178  Print & Reproduce Brochure & Video  Distribute to Wide Audience  Stock BMEUs With Additional Copies

5 MTAC Workgroup Co-Chairs: Joyce McGarvy & George Hurst  Valassis  Time, Inc  AARP Publications  Cadmus Communications  Crain Communications  Time Customer Service  RR Donnelley  Quebecor World Logistics  Publisher’s Clearing Hse  Scholastic, Inc.  Conde Nast  Reiman Publications  G&J USA Publishing  Quad/Graphics  Advance Magazine Group  America Online  PostCom  Computerworld  Newsweek, Inc  L.L. Bean  Our Sunday Visitor, Inc.  ADVO  Mailing & Fulfillment Servs  Landmark Comm Newspapers